Advanced Technology Offerings to Power Operating Room Solutions Market, Advises Frost & Sullivan

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• Publié par: frost-sullivan
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• Langue: English

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Advanced Technology Offerings to Power

Operating Room Solutions Market, Advises

Frost & Sullivan

PR Newswire

LONDON, May 31, 2012

- Technologically Superior Products to Support Growth in this Mature,

Replacement Market

LONDON

,

May 31, 2012

/PRNewswire/ -- The European operating room

solutions market, comprising surgical lights, surgical tables and pendants, is

primarily a replacement market. Although tightening budgets are hindering

market prospects, the need for state-of-the-art operating rooms are creating

lucrative growth opportunities.

New analysis from Frost & Sullivan (http://www.patientmonitoring.frost.com),

European Operating Room Solutions Markets

, finds that markets earned

revenues of

$148.2 million

in 2010 and estimates this to reach

$192.9 million

in

2017. The research covers surgical lights, surgical tables and pendants.

"The rising number of surgical procedures is creating an urgent demand for

technologically advanced operating room equipment," notes Frost & Sullivan

Research Analyst Akanksha Joshi. "The need to ensure enhanced hygiene,

infection control and safety is also fuelling market growth."

Operating rooms are the revenue generating space for hospitals. As a result,

hospitals are seeking state-of-the-art operating theatres that will support

optimised performance and efficiency.

Safety concerns are at an all time high, with infection control emerging as a

major issue in operating rooms. The rising awareness about the need to

minimise human errors and promote the effective management of operating

rooms is pushing the uptake of innovative and advanced operating room

solutions.

In healthcare facilities, the final decision about equipment purchase rests with

the administrative department, principally the purchase manager. Typically,

due to budget constraints, purchase managers delay the acquisition of hospital

equipment with long replacement cycles. Consequently, manufacturers face a

tough challenge in making administrative departments understand the value

for money that their products offer.

"As hospitals in

Western Europe

are already well equipped, the demand for

operating room equipment derives largely from new hospitals," says Joshi. "But,

with cuts in healthcare spending, the demand for new equipment tends to

occur where replacement is required. This trend is hampering market

expansion."

Manufacturers should offer advanced versions of operating room solutions as a

package. This is likely to meet end-user needs, even while increasing profit

margins.

"It is important for manufacturers to provide innovative, accurate and reliable

patient- friendly devices," concludes Joshi. "This would encourage medical

facilities to replace their existing equipment."