All Fancy Dress Notes Considerable Jubilee Support From the South East

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• Publié par: allfancydress-com
• Nombre de lectures: 14
• Langue: English

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All Fancy Dress Notes Considerable Jubilee

Support From the South East

PR Newswire

WICKFORD, England, May 31, 2012

WICKFORD,

England

,

May 31, 2012

/PRNewswire/ --

New figures from online fancy dress retailer All Fancy Dress indicate residents

in South East England are the most patriotic ahead of the Queen's Diamond

Jubilee celebrations.

Residents across the South East of

England

are expected to be the most

fervent supporters of the Queen's Diamond Jubilee celebrations this weekend,

according to a recent study by allfancydress.com.

Following a review of the top 20 counties, ordered by the average spend per

capita on Jubilee merchandise purchased at AFD, eight (40%) of these were

located in the South East region.

Brits have been planning their weekend festivities for a number of weeks now

and the Home Counties and the surrounding

London

area are expected to be a

sea of blue, white and red, according to figures.

The data reveals that residents in

Kent

are the most patriotic throughout the UK

with over twice the amount of interest in Jubilee merchandise than the national

average per head. The town of

Tunbridge Wells

also recorded strong interest

two-and-a-half times the national average. Indeed the strong data has secured

Tunbridge Wells

the title of

Britain's

most patriotic town.

Celebrations are expected to go long into the bank holiday weekend in

Essex

and

Surrey

as the second and third most patriotic counties in the UK.

Despite this significant interest in the Diamond Jubilee across the South East,

strangely Londoners themselves have not bought into the celebrations quite so

enthusiastically, with sales in the capital 70% less than the average region on a

per-head basis.

The survey included data from smaller UK counties, with surprisingly high levels

of patriotism in

Powys

,

Mid Wales

and Midlothian,

Scotland

.

The patriotism of cities and towns up and down the country was also measured

as part of the survey.

Tunbridge Wells

is regarded as the UK's most patriotic

major town but the likes of Stockton-on-Tees and

Solihull

- with just under two-

and-a-half times the national average - certainly run it close.

While there is likely to be a considerable variety of Diamond Jubilee

celebrations in the South East, these results have also highlighted a north/south

divide in interest in Jubilee merchandise.

The

West Midlands

on the whole displayed high levels of interest in the

Diamond Jubilee with both

Solihull

and

Cannock

named in the top five most

patriotic UK cities. However, Northern areas have shown a lower level of

interest in Jubilee merchandise.

Mark Heaton, of All Fancy Dress, said: "Our survey has been a real eye opener.

It is great to see such a wide variety of regions getting into the spirit of one of

the most historic days in living memory.

"Kent looks very likely to be the place to visit if you are looking for large scale

Diamond Jubilee celebrations."

Notes for Editors

This research was carried out by online party retailer AFD by comparing all

sales of jubilee merchandise by area. As a national retailer AllFancyDress.com

compiled sales data from across the country to identify an average spend per

capita on Jubilee merchandise and then compared against orders received

within each area highlighted.

http://www.allfancydress.com/uk/