ATEME's Growth in the Global Broadcast and DTT Video Encoders Market is Outstanding, Notes Frost & Sullivan

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ATEME's Growth in the Global Broadcast and DTT Video Encoders Market is Outstanding, Notes Frost & Sullivan

PR Newswire MOUNTAIN VIEW, California, Aug. 27, 2012

- The company has shown one of the fastest growth rates in the market and is expected to sustain this momentum going forward MOUNTAIN VIEW, California,Aug. 27, 2012/PRNewswire/ -- Based on its recent analysis of the broadcast and digital terrestrial transmission (DTT) video encoders market, Frost & Sullivan recognizes ATEME with the 2012 Global Frost & Sullivan Award for Market Penetration Leadership. ATEME is one of the few companies that has shown outstanding growth – in both encoding and transcoding product lines – on the strength of its innovative architecture and algorithmic excellence. "In the last three years, when many leading vendors saw market shares erode, ATEME's share of revenues in the total broadcast and DTT video encoders market rose from just over 1 percent in 2009 to over 5 percent in 2011, with particularly strong position in the contribution segment where they rose to the third position with over 8 percent segment share," said Frost & Sullivan Research Analyst Avni Rambhia. "The company has one of the fastest growth rates in the market, with average year-on-year revenue growth of more than 60 percent from 2009 to 2011." Encoding quality is the primary requirement for the contribution segment; it is also a key requirement for the backhaul & distribution segment. Further, features that permit extensibility of encoders and interoperability with other equipment in the network, as well as a broader portfolio that supports media convergence are a must. Increasing digitization and HD adoption worldwide is yet another driver for this market. Finally, a commitment to customer service, supplemented by professional service will help ensure customer loyalty and support efforts for increasing market share. "Building on a brand name that is synonymous with encoding quality, ATEME has strategically pursued quality enhancements, built out convergence solutions and made interoperability and extensibility core product features," noted Rambhia. "Coupled with an old-fashioned emphasis on customer support and professional services, the company has grown from strength to strength both in its home market ofEuropeand globally." ATEME's Kyrion line of encoders, based on field-programmable gate array (FPGA) architecture, provides high efficiency, programmable encoding capability and low latency, and serves both contribution and backhaul/distribution applications, providing through-support of high quality video from content generation through distribution. Most ATEME encoders also support MPEG-2 encoding and can be upgraded to support the most advanced encoding configurations. This future proofing provides strong value to customers, who can purchase the basic capability they need upfront, knowing that additional features can be added over time, as needs grow or as technology evolves.