Campaign Asia-Pacific: Samsung Ranked No. 1 Brand in Asia

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Campaign Asia-Pacific: Samsung Ranked No. 1

Brand in Asia

PR Newswire

HONG KONG, July 5, 2012

- Campaign Asia-Pacific Launches Asia's Top 1000 Brands report 2012

HONG KONG

,

July 5, 2012

/PRNewswire/ -- Samsung has claimed the number

one spot in the

Campaign Asia-Pacific 2012 Asia's Top 1000 Brands

report, the

biggest and most influential survey of brands which consumers most value in

the region. Other brands to appear in the top 5 are Apple, Sony, Nestle, and

Panasonic, respectively.

"Samsung's sweep of the top spot can be attributed to the brand's dedication to

product innovation, a focus on high visibility marketing and advertising, as well

as its commitment to developing brand presence," said Jolene Otremba,

Reports Editor at

Campaign Asia-Pacific.

In its 9th year running, the report is based on a survey conducted by

Campaign

Asia-Pacific

and global information and insights provider, Nielsen targeting

consumers in 12 key Asian markets. The survey covered a total of 73 sub-

categories, and the rankings were ascertained based on responses to questions

that asked a respondent to name the best brand that came to their mind in a

category. The results were then weighted to reflect the general population.

Some key findings in this year's report include the rapid rise of luxury retail

brands with notable climbers including Louis Vuitton (moving up 84 spots),

Burberry (moving up 263 spots), and Prada (moving up 271 spots).

"And another trend is the aggressive push of global brands into

Asia

which has

led to them being more top of mind amongst Asian consumers," Otremba said.

Survey results a year ago showed local brands accumulating a healthy share of

the rankings. This year, global brands are giving the local brands a run for their

money.

Notes to editor:

About Campaign Asia-Pacific

Campaign

Asia-Pacific

provides insights and intelligence into ideas, work and

the personalities shaping the region's marketing communications industry.

www.campaignasia.com

About Haymarket

A truly global company, Haymarket publishes magazines, brochures, websites

and digital content in 42 countries, working with 80 partner publishers in 29

different languages.

www.haymarket.com

Issued by Grebstad Hicks Communications on behalf of Campaign Asia-Pacific

For more information please contact:

June Chow / Dana Urmonas

Grebstad Hicks Communications Singapore

Email: [e-mail] / [e-mail]

Tel: [phone]

Jolene Otremba

Reports Editor

Campaign

Asia-Pacific

Email: [e-mail]

Tel: [phone]