Consumers Like Their Opinions to be Heard and Reward Brands That Undertake Research With Loyalty, Says Cint

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• Publié par: cint
• Nombre de lectures: 11
• Langue: English

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Consumers Like Their Opinions to be Heard

and Reward Brands That Undertake Research

With Loyalty, Says Cint

PR Newswire

LONDON, June 8, 2012

LONDON

,

June 8, 2012

/PRNewswire/ --

As the economy continues to put marketers under greater pressure to achieve

better results while operating within tighter budgets, global provider of market

insight tools, Cint, advises brands to consider an often-overlooked method of

consumer engagement that can dramatically enhance brand value.

While there are countless ways to engage with consumers, one that might not

be utilized to its full potential is the power of a simple consumer survey.

In these turbulent times, many substantial companies once perceived as

impervious to market fluctuations are succumbing to economic stress in

startling ways. A common theme is emerging that indicates effective consumer

engagement is critical to maintaining brand value.

Developing and deploying targeted surveys to conduct consumer research and

discover opinions on a variety of matters can inform better marketing

strategies while making consumers feel that they are part of the process. This

spirit of inclusion makes people feel like they are being heard, that their

opinions are making a difference and that their needs are being met. This in

turn encourages a higher level of satisfaction and, ultimately, brand loyalty.

Furthermore, a recent study by Cint revealed that 62 percent of consumers are

more likely to purchase a product if their opinion has been sought by a brand.

Bo Mattsson, CEO of Cint, commented: "Unsettled economies around the world

have truly created a consumer-driven marketplace. It is more important than

ever before that brands reach out to their fans and make sure that they are

part of the journey. Any company can make their consumers feel like they have

a say in what is going on by asking them simple questions through a survey or

questionnaire."

"Moreover, starting a conversation with consumers about a brand's current

services and products can be valuable in improving these areas all the while

building stronger relationships. Additionally, information obtained through

consumer research can also affect future developments to create a symbiotic

expansion of offerings."

For further information on Cint's suite of market research tools, including Cint

Access, Cint Engage, and the transparent research marketplace that is

OpinionHUB, please visit http://www.cint.com.