Digital Brand Architects Forms Strategic Partnership in Europe

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• Publié par: digital-brand-architects
• Nombre de lectures: 17
• Langue: English

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Digital Brand Architects Forms Strategic

Partnership in Europe

PR Newswire

NEW YORK, June 5, 2012

NEW YORK

,

June 5, 2012

/PRNewswire/ --

New York

-based agency

Digital

Brand Architects

, DBA, is excited to announce an exclusive partnership with

Talent Agency, a

Paris

-based talent agency that manages

Europe

's elite online

influencers. The two trailblazing agencies will now work hand-in-hand to

leverage their combined strengths and capabilities, cross-promote their stables

of online talent, and stimulate new opportunities and improve competitiveness

in the American and European markets.

"As we near our two-year anniversary and the exponential amount of growth

and innovation in this space continues to propel us towards unlimited

opportunities, global expansion is key," said Karen Robinovitz, Co-Founder and

Chief Creative Officer for DBA. "By strategically and synergistically partnering

with our European counterpart, we plan to bring new global opportunities to our

roster of talented influencers as well as leverage Talent Agency's division of

digital content creators as we continue to break new ground here in the U.S."

Founded in 2010, DBA is a next-generation digital marketing consultancy known

for innovative digital strategy and execution as well as for pioneering the first

management monetization model for online publishers. By managing over 60

tastemakers solely in the online space, DBA has revolutionized the traditional

talent management model and has transformed online influencers like The

Glamourai, Honestly WTF, From Me To You, Sea of Shoes and Atlantic-Pacific

into thriving media properties and household names. DBA negotiates lucrative

partnerships and contracts for its clients, which include national television deals

and commercials, global advertising campaigns, and high-profile brand

ambassadorships, as well as consults on and develops their personal brands,

shapes public profiles and expands influence beyond the blogosphere.

"I am delighted to be partnering with DBA because of their unparalleled

expertise in the digital space and proven track record in working with the

American luxury, fashion, beauty and lifestyle industries," said Elodie

Jacquemond, CEO of Mr. and Mrs. Jones and Son, a digital agency in

Paris

, and

co-founder and Talent Manager for Talent Agency. "Indeed, this alliance will

allow the European talent we work with to be exposed to a broader range of

brands and companies as well as work closely with the talented DBA team."

About DBA:

Launched in

August 2010

, DBA is a digital marketing consultancy with two

dedicated arms, one for innovative strategy and execution across the digital

space and the other for online talent management, representing top tier

bloggers and online content producers. Through 25-plus years of experience,

DBA has developed unparalleled relationships with top brands, companies,

magazine and media properties, and influencers across multiple industries and

segments. The media division guides brands in integrating the latest in multi-

platform online and interactive technologies with traditional public relations and

marketing communications. The management division represents the top

online influencers in the fashion, beauty, and lifestyle space.

About Talent Agency:

Founded in 2011 as a division of Mr. and Mrs. Jones and Son, Talent Agency is

composed of new creative talent agents and the influencers they represent.

The agency offers a variety of services that are designed to maximize the

relationship between their clients and the brands they work with. Composed of

two experienced agents and business experts in the fashion, beauty and luxury

brands, Talent Agency offers services including product placement, sponsored

content, event appearances and hosting, video production, and social

networking strategy, as well as integrated marketing and PR partnerships with

brands throughout

Europe

. Currently, Talent Agency represents Sushi Pedro,

Marie Luv Pink, La Revue de Kenza and Mode Trotter.

Contact:

Netta Ruth

Marketing and Brand Development Coordinator

Digital Brand Architects

133 W. 19th Street, Suite 5A

New York, NY

10011

[e-mail]