Dr Batra's is India's top POWERBRAND 2012 in the Healthcare and Wellbeing Category

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• Publié par: dr-batra-s-positive-health-clinic-pvt-ltd
• Nombre de lectures: 19
• Langue: English

Extrait

Dr Batra's is India's top POWERBRAND 2012 in

the Healthcare and Wellbeing Category

PR Newswire

MUMBAI, July 9, 2012

MUMBAI

,

July 9, 2012

/PRNewswire/ --

Dr Batra’s, the World’s Largest Homeopathic Healthcare Corporate,

has Been Chosen a POWERBRAND 2012 by the Indian Consumer for its

Immense Brand Credibility and High Consumer Connect

Adding another feather to its cap,

Dr Batra's Positive Health Clinic Pvt.

Ltd.,

has been recognized as one of

India's

top 100 PowerBrands 2012 by

Planman Media in association with the Indian Council for Market Research

(ICMR) in the second edition of PowerBrands, a research-driven Power Book of

India's

100 most powerful brands.

Dr Mukesh Batra, Chairman, Dr Batra's Positive Health Clinic Pvt. Ltd.

,

was ecstatic to receive the recognition and said: "We are pleased to be

acknowledged as one of the most powerful brands in

India

. It's always a morale

booster when sincere efforts are recognized. This has come about due to the

dedicated work of the entire team of doctors and staff at Dr Batra's, who have

contributed in creating a topnotch brand image and groundswell of goodwill

among our patients. In turn, our patients have reciprocated with unflinching

loyalty and trust in our services in the field of homeopathic healthcare."

ICMR conducted a research on the brands based on their consumption patterns

over the years as well as cult following. A survey was initiated by preparing a

list of 20,000 brands across

India

under 40 different categories and 92 sub-

categories. In the initial list, 10,000 brands were short-listed based on their

reach, availability, demand and growth. In the second stage, a review was done

to list the top 1,000 brands, based on the parameters of brand recall and brand

perception. The parameters focused on the high recall value and other factors

such as brand following and brand connect, garnered via various marketing

activities conducted by organisations to promote their brand.

Thereafter, a consumer survey was conducted among a sample size of 11,000

consumers in 22 cities pan-

India

including

Delhi

,

Mumbai

,

Kolkata

, Bengaluru,

Chennai

,

Hyderabad

, Ahmedabad,

Pune

, Jaipur and Chandigarh. Finally, the list

of top 100 brands emerged which includes Lux, Cadbury Dairy Milk, CNN-IBN,

Van Heusen including Dr Batra's and many more.

Under the exemplary leadership of Dr Mukesh Batra, Dr Batra's has grown to its

present stature with 93 super-speciality clinics across 36 cities in

India

, UK and

UAE. The proactive approach towards homeopathic clinics, its treatments for

hair and skin, and the credit of making it a success story goes to this well-

known brand of homeopathy that has made its mark not only in

India

but

internationally, making it undoubtedly a POWERBRAND.

Please click the below link to view Dr. Mukesh Batra's photograph receiving the

PowerBrand Award:

http://www.drbatras.com/en/corporate/events-highlights/2012/powerbrand-

healthcare-and-wellbeing.aspx

About Dr. Batra's Positive Health Clinic Pvt. Limited (DBPHCPL):

Founded by Dr. Mukesh Batra in 1982, Dr. Batra's Positive Health Clinic Pvt.Ltd.

is

India's

leading homeopathic healthcare corporate. Dr. Mukesh Batra set up a

single clinic in

Mumbai

in 1982, which has grown into a corporate chain of 93

homeopathic clinics across 36 cities in

India

and abroad. The company has over

275 doctors including 40 MDs, merit holders, gold medalists, and specialists in

trichology, dermatology, general medicine, cardiology, diabetology, and

paediatrics, who are hand-picked and personally trained by Dr. Mukesh Batra.

Dr. Batra's treats lakhs of patients every year for chronic diseases including

asthma and diabetes, aside from PCOD, Attention Deficit Hyperactivity Disorder

(ADHD) and a whole gamut of men, women, and children-related problems,

besides hair and skin diseases. DBPHCPL's Cyber Clinic (www.drbatras.com)

was listed in the Limca Book of Records (Editions 2004 and 2005) for being the

first Cyber Clinic to offer Online Consultation to over 4.5 lakh patients every

year from over 87 countries around the world. DBPHCPL is also the World's First

Homeopathic Healthcare Corporate to receive ISO 9001-2008 Certification.

DBPHCPL launched the World's First Tele-Homeopathy Clinic, which enables

real-time multi-location connectivity between patients, the consulting doctor

and in-house super-specialists.

Primary Media Contact: Rashmi Prabhakar, [e-mail], 91-22-

7303005940, 91-22-61580580