Everything You Need to Know About Digital Analytics, Building a Customer Journey and Choosing the Right Digital Data Warehouse in the Palm of Your Hand

Informations

• Publié par: Semphonic
• Nombre de lectures: 14
• Langue: English

Extrait

Everything You Need to Know About Digital Analytics, Building a Customer Journey and Choosing the Right Digital Data Warehouse in the Palm of Your Hand

PR Newswire LONDON, December 5, 2012

LONDON,December 5, 2012/PRNewswire/ --

Digital measurement and data analytics consulting firm,Semphonic,http://www.semphonic.com, has released its first ever eBook, available forFREEvia its website. Download your copy now by clicking here:http://bit.ly/TBVFB2. The eBook titled "SemphonicDigital Analytics" penned by Semphonic's President Gary Angel, tackles the customer interaction challenges organisations face across multiple digital channels.

The eBook, a compendium of recent Semphonic whitepapers, comprises the latest theories, best practices and digital measurement techniques for shrewd Omni-channel marketers and forward thinking digital analysts on choosing adigital data warehouseand tracking thecustomer journey.

Angel is a contributor to other leading industry texts, a respected blogger in his own right and winner of the 2012 'Most Influential Industry Contributor' award from the Web Analytics Association.

Commenting on how the idea for an eBook emerged, Angel said, "We realised that the whitepapers we've done this year are a significant body of work, covering topics like creating an effective digital infrastructure, building customer journey models in the digital data warehouse, doing advanced merchandising analytics, and choosing a big data technology stack for digital measurement. Because digital analytics is evolving so rapidly, this is a unique way to combine and publish truly cutting-edge thinking before it's out-of-date."

Gary is regarded as the 'Go-to guy' when encountering a unique analytics challenge, which is reflected in his award as the 'Most Influential Industry Contributor'. Gary's ability to provide deep insight on the thorniest areas of digital analysis, tracking the customer journey, deciding on a digital data warehouse, data modelling and segm entation mean that Semphonic continues to push the boundaries in terms of what is possible in the field of digital analytics.

About Semphonic

Semphonic is a cutting-edge digital measurement and data analytics consulting firm providing clients with deep insight and strategy into their complex customer interaction challenges across the digital channel. Semphonic has deep roots in the analysis of large-scale databases, combining the power of segmentation, predictive m odelling, and deep statistical analysis to help clients identify and execute high ROI, data-driven marketing cam paigns. The entire Semphonic team provides unmatched thought leadership around complex digital data challenges faced by organisations. Semphonic is technology agnostic with strong expertise across platforms and applications including Adobe Omniture, Coremetrics, Google Analytics, Unica, Webtrends and Yahoo! Analytics, among others.

Semphonic has developed a comprehensive, end-to-end, service offering that addresses clients' complex data analytics challenges from the bottom up. Semphonic's services and methodology are firmly rooted in the "Semphonic Way" with a focus on being repeatable and scalable. Semphonic's core capabilities span strategy through implementation, targeting the data infrastructure, reporting, analytics and segmentation needs of clients. Semphonic has also developed core expertise across emerging technology areas including data warehousing, social and mobile.

Semphonic was founded in 1997 and is headquartered in the San Francisco Bay Area with offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Semphonic is also the driving force behind the premier web analytics conference, X Change.

For further information, please contact:

David Beesley itpr Tel: [phone] Email:[e-mail]