Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier

Informations

• Publié par: Elsevier
• Nombre de lectures: 17
• Langue: English

Extrait

Fertility and Sterility® Introduces

Revolutionary Digital Article Format Jointly

Developed by American Society for

Reproductive Medicine and Elsevier

PR Newswire

PHILADELPHIA, June 19, 2012

PHILADELPHIA

,

June 19, 2012

/PRNewswire/ --

Elsevier, a world-leading provider of scientific, technical, and medical

information products and services, announces the introduction of an innovative

multimedia format integrating video and traditional print content in

Fertility and

Sterility®

, the flagship journal of the American Society for Reproductive

Medicine (ASRM). Developed in collaboration with ASRM, this new digital format

has potential to revolutionize the dissemination of medical research.

"For the last 200 years, medical publishing has remained largely unchanged.

Our solution accommodates non-print work through fully integrated

multimedia, opens up a whole new form of learning, and allows readers to

become part of an ongoing interactive discussion," says Steven Palter, MD,

Video and New Media Editor,

Fertility and Sterility

, who developed the concept

with Elsevier and spearheaded the project. "With this effort, we have bridged

the gap separating digital and traditional medical literature. This integration will

lead to exciting new directions in research and information exchange."

Traditional print journals, and even online publications, have not previously

provided a platform for effective integration of video and written content. The

new media initiative is unique in several ways. It allows videos to be cited in the

same way as a written article and seamlessly unifies online multimedia content

with traditional research content. Readers can now watch footage of

innovations and techniques and learn previously inaccessible information in

new non-written formats while still being able to find this information through

traditional medical information sources.

"Our editors view

Fertility and Sterility

as much more than a print entity and are

embracing new and innovative ways of delivering research and engaging our

readers. It's a very exciting time for the Journal," notes Elsevier Publisher

Andrea Boccelli.

Fertility and Sterility

embeds an open access link in the article that appears

both in PubMed and the Journal's online tables of contents, as well as in the

print journal. QR (Quick Response) codes associated with each article

seamlessly bring readers from print journal to online video. Authors can create

review articles, experimental techniques, anatomic overviews, case reports,

and more. Videos, which are peer reviewed as part of the mainstream

submission process, are served open source through Google's YouTube.

"Embracing new technologies that support rapid transfer of critical information,

add value to that information, and drive scientific innovation is a cornerstone of

Elsevier's publishing strategy," adds Christine Rullo, Vice President, Health and

Medical Sciences, STM Journals. "In keeping with this mission, we are extremely

proud to publish

Fertility and Sterility

on behalf of ASRM and to have

collaborated with them to realize this innovative multimedia program. This is an

important step in the continuing evolution of the scientific article."

Two original video articles have been published in the May issue of

Fertility and

Sterility

and are openly available.

"Single port laparoscopy" by L. Caravalho et al., Cleveland Clinic, demonstrates

a new surgical principle (http://fertstertforum.com/2012974caravalho; indexed

in PubMed at http://www.ncbi.nlm.nih.gov/pubmed/22542145).

"Chromosome transfer in mature oocytes," by M. Tachibana et al., Oregon

National Primate Research Center, shows the innovative laboratory technique

(http://fertstertforum.com/2012974tachibana; indexed in PubMed at

http://www.ncbi.nlm.nih.gov/pubmed/22542144).

# # #

Notes for editors

The ASRM's news release may be viewed at

http://www.asrm.org/news/index.aspx?id=123.

About

Fertility and Sterility

®

Fertility and Sterility

® is an international journal for obstetricians,

gynecologists, reproductive endocrinologists, urologists, basic scientists, and

others who treat and investigate problems of infertility and human reproductive

disorders. The journal publishes juried original scientific articles in clinical and

laboratory research relevant to reproductive endocrinology, urology,

andrology, physiology, immunology, genetics, contraception, and menopause.

Fertility and Sterility

® encourages and supports meaningful basic and clinical

research, and facilitates and promotes excellence in professional education, in

the field of reproductive medicine. http://www.fertstert.org

About the American Society for Reproductive Medicine

(ASRM)

The American Society for Reproductive Medicine, founded in 1944, is an

organization of 8,000 physicians, researchers, nurses, technicians, and other

professionals dedicated to advancing knowledge and expertise in reproductive

biology. Affiliated societies include the Society for Assisted Reproductive

Technology, the Society for Male Reproduction and Urology, the Society for

Reproductive Endocrinology and Infertility, the Society of Reproductive

Surgeons, and the Society of Reproductive Biologists and Technologists.

http://www.asrm.org

About Elsevier

Elsevier is a world-leading provider of scientific, technical and medical

information products and services. The company works in partnership with the

global science and health communities to publish more than 2,000 journals,

including

The Lancet

and

Cell

, and close to 20,000 book titles, including major

reference works from Mosby and Saunders. Elsevier's online solutions include

ScienceDirect, Scopus, Reaxys, MD Consult and Mosby's Nursing Suite, which

enhance the productivity of science and health professionals, and the SciVal

suite and MEDai's Pinpoint Review, which help research and health care

institutions deliver better outcomes more cost-effectively.

A global business headquartered in

Amsterdam

, Elsevier employs 7,000 people

worldwide. The company is part of Reed Elsevier Group PLC, a world-leading

publisher and information provider, which is jointly owned by Reed Elsevier PLC

and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL

(London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media Contact:

Andrea Boccelli

Publisher

[phone]

[e-mail]