Foodie.fm Brings Virtual Stores to Finland

Informations

• Publié par: digital-foodie-ltd
• Nombre de lectures: 16
• Langue: English

Extrait

Foodie.fm Brings Virtual Stores to Finland

PR Newswire

HELSINKI, June 7, 2012

HELSINKI

,

June 7, 2012

/PRNewswire/ --

Alepa and Foodie.fm help busy commuters do their daily shop

Digital Foodie, a Finnish startup based in

Helsinki

, has been working together

with the Helsinki Co-operative Society Elanto of S Group, to turn the walls of

some of the busiest commuter locations in the capital into virtual stores. On

Monday 4

th

June, the walls came to life with virtual displays of a selection of

products with barcodes which customers can scan using Foodie.fm on their

smartphones and get delivered home. Orders made before

3pm

can be

delivered the same day.

"Finns love their mobiles and technology that makes their everyday-lives easier.

Now with the virtual stores, Foodie.fm users can order food while waiting for

the metro or tram for example. S Group has been running personalised online

store with Foodie's technology for a while now and the new virtual store is a

natural extension to their service," explains Kalle Koutajoki, CEO of Digital

Foodie.

The virtual store displays product assortment from Alepa, which is one of S

Group's grocery chains. S Group is one of the largest retail chains in

Scandinavia and the leading retailer in

Finland

with 45,2% market share. Alepa

grocery chain operates in the

Helsinki

area with over 80 neighbourhood stores.

In

Finland

, Foodie.fm already has over 220 000 users, which is impressive for a

country of 5.3 million inhabitants. In addition to the personalised online store

Foodie contains a fully integrated social community. This enables S Group's

customers to find ideas and inspiration as well as transparent information about

the food they eat.

In the UK, Foodie.fm is available as a beta and the product assortment is linked

to Tesco through the Tesco API enabling the community a direct checkout with

Tesco.com. In the UK, Foodie runs independently.

Notes to editors:

Pictures of the virtual store displays: http://en.foodie.fm/gallery

About Digital Foodie Ltd.

Foodie.fm is a multi-platform service designed by Digital Foodie. It is a fully

personalised social shopping platform used by major food-retailers and brands.

The core of the service is formed by highly personalised food and product

recommendations that make everyday shopping easy and fun. For retailers, the

Foodie.fm platform provides all the tools needed to run modern eCommerce

operations and home deliveries. Foodie.fm is currently available on the web,

Facebook, iPad, iPhone, Android and Nokia platforms. Digital Foodie is

headquartered in

Helsinki, Finland

. http://www.foodie.fm