Frost & Sullivan: Deluge of In-vehicle Information to Trigger a Revolution in the Design of Automotive Display and Instrument Clusters

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• Publié par: frost-sullivan
• Nombre de lectures: 8
• Langue: English

Extrait

Frost & Sullivan: Deluge of In-vehicle

Information to Trigger a Revolution in the

Design of Automotive Display and Instrument

Clusters

PR Newswire

LONDON, June 28, 2012

- Prioritisation and splitting of information content a must to prevent

information overload and driver distraction

LONDON

,

June 28, 2012

/PRNewswire/ -- The exponential growth of in-vehicle

information is triggering a revolution in the design of display systems in the

automotive infotainment market. The ubiquitous presence of Smartphones has

led to a demand for the same functionalities to be present inside cars.

Technologies such as touch screens and large displays have become a

commodity in the automotive infotainment domain. As vehicles rely more and

more on sophisticated forms of technology, the requirements for onboard

information displays are becoming increasingly comprehensive and diverse.

New analysis from Frost & Sullivan (http://www.automotive.frost.com),

Strategic Analysis of European and North American Markets for

Display and Instrument Clusters

, finds that in

Europe

, the market size for

central displays, touch screens and head up displays is estimated to reach 9.5

million, 2 million and 0.5 million, respectively, by 2017. In

North America

, the

market size for central displays, touch screens and head up displays is

anticipated to reach 6 million, 3 million and 0.4 million, respectively, by 2017.

"The availability of Internet connectivity has led to the proliferation of various

web services, Smartphone applications and entertainment-related functions

inside vehicles," notes Frost & Sullivan Research Analyst Krishna Jayaraman.

"This has led to the need for large and intelligent information display systems,

which could house all the information content."

The ever growing consumer demand for in-vehicle information related to

comfort, convenience and safety has led to an information overload. It has

spurred the development of new technologies and bigger displays to portray

this information.

"Information management is a big challenge and is closely related to driver

distraction," remarks Jayaraman. "Automotive original equipment

manufacturers (OEMs) are in a situation where they have to achieve a balance

between offering new technologies to stay ahead of the competition and

keeping the human machine interface (HMI) as easy as possible; prioritisation

and splitting information to different in-vehicle displays is the need of the hour."

Driver distraction, fuelled by information overload, highlights the need for HMI

solutions which not only store additional information, but also limit the amount

of information projected to the driver by prioritising it.

There is an increased need for large central displays to house more

information. However, multi-modality of input interfaces alone will not help;

information will have to be split to different display options, according to

priority.