Frost & Sullivan: Electric Vehicles Power to the Forefront of Sustainable, Smart Mobility in Central and Eastern Europe

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• Publié par: frost-sullivan
• Nombre de lectures: 3
• Langue: English

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Frost & Sullivan: Electric Vehicles Power to the

Forefront of Sustainable, Smart Mobility in

Central and Eastern Europe

PR Newswire

LONDON, June 12, 2012

- Market Set to Unveil its Potential by 2014-2015 with Backing of Full-

scale Government Incentives and Significantly Reduced EV Prices

LONDON

,

June 12, 2012

/PRNewswire/ -- Electric vehicle (EV) sales in Central

and

Eastern Europe

(CEE), a region with a population of over 100 million people

and a solid macroeconomic environment, are anticipated to cross the 60,000

mark by 2017 and witness even stronger growth post 2017, generating revenue

opportunities for existing and new market participants in the e-mobility area.

New analysis from Frost & Sullivan (http://www.automotive.frost.com),

360

Degree Perspective Of The Central And Eastern European Electric

Vehicle Industry

, finds that the industry is expected to reach unit shipments

of around 62,000 units by 2017, increasing from approximately 245 unit

shipments in 2011 due to increasing demand for convenient, eco-efficient and

sustainable mobility solutions predominantly in dynamically developing urban

areas as well as due to anticipated optimisation of the supply chain and,

therefore, substantial EV cost reductions.

"Rising personal incomes, the process of urban sprawl and changing mobility

preferences in CEE are fuelling the demand for new sustainable solutions in

personal mobility," notes Frost & Sullivan Senior Consultant Vitaly Belskiy. "This

will catalyse the development of the EV market until 2017."

Pragmatic enthusiasm is set to be the dominant approach as customers and

market participants seek convenient urban mobility solutions which can support

cost- effective total cost of ownership over the lifecycle of vehicles, both for

private as well as business customers. However, there is still a 35-40 per cent

price reduction potential which can be achieved in 2-3 years when it comes to

battery technology, which means cost factors will diminish in impact on the

industry's development.

Frost & Sullivan estimates the EV market to grow at a phenomenal 151 per cent

over 2011-2017. The highest growth is expected after 2014-2015 assuming full-

scale government incentives – including CO2-based taxation of new vehicles

and the ability to use bus lanes which is expected to appeal specifically to

corporate fleets – are in place in most countries across CEE.

However, the lack of government support (especially soft incentives, such as

the ability to use bus lanes and free parking) in the short-term is expected to

restrain industry growth potential. Financial subsidies are not expected to have

a strong direct impact on the industry, yet appear to be necessary in order to

catalyse its development at the initial stage.

"When it comes to long-term development of charging infrastructure for EVs,

CEE will have to face similar challenges to Western European countries – safety

of charging process, network management and financial transactions services,

among others," cautions Belskiy. "However, setting up a charging infrastructure

in CEE in residential areas, where most charging is likely to be done, will require