Frost & Sullivan: Electrified Transmissions to Become the Preferred Choice for Premium OEMs PR Newswire LONDON, June 21, 2012 - Electrified transmissions to gain significance in the luxury vehicle segment across both sides of the Atlantic with increased powertrain hybridisation LONDON, June 21, 2012 /PRNewswire/ -- Electrified transmissions will experience increased penetration in both European and North American regions due to the increased focus on hybrid vehicles and their positive impact on emissions and fuel economy. However, end-user preference for automatic transmissions (AT) in North America and for manual transmissions (MT) in Europe will dictate the market penetration of the type of transmission technology with integrated electric motors. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Electrification of Transmissions in Europe and North America, finds that the electrified transmissions market sales are set to grow to 1.3 million units in the North American and European markets by 2017. AT will be the prime choice for electrification, followed by Dual-clutch transmissions (DCT), although the Electric Drive Axle Systems (EDAS) will prove to be a tough competitor. "The demand for lower emissions and increased fuel economy has sharpened the focus on hybrid vehicles," says Frost & Sullivan Senior Research Analyst Bharath Kumar Srinivasan.