Frost & Sullivan: High Price Sensitivity in East Europe Necessitates Easier Financing Policies in the PACS Market

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• Publié par: frost-sullivan
• Nombre de lectures: 5
• Langue: English

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Frost & Sullivan: High Price Sensitivity in East

Europe Necessitates Easier Financing Policies

in the PACS Market

PR Newswire

LONDON, June 4, 2012

- New Government Regulations Mandating the Maintenance of

Archives Bodes Well for the PACS Market

LONDON

,

June 4, 2012

/PRNewswire/ -- The East European picture archiving

and communication system (PACS) market lags behind its western counterpart

in size and pace. Although it is growing, most of the trends observed in the

market are reminiscent of the trends in

Western Europe

10 to 15 years ago.

New analysis from Frost & Sullivan (http://www.medicalimaging.frost.com),

East European PACS Market

, finds that the market earned revenues of

$18

million

in 2010 and estimates this to reach

$36.4 million

in 2017.

So far, governments have allotted only a small percentage of the gross

domestic product (GDP) to healthcare. They still adopt the traditional approach,

wherein a single modality fulfills the basic scope of imaging and reporting.

"However, the market is likely to get a move on with most regional

governments mandating healthcare service providers to maintain archives for

at least 30 years," says Frost & Sullivan Research Analyst Rohan Panda. "This

will give a much needed boost to the market - if not for the high-end segment,

definitely for the low-end PACS segment."

End users are also waking up to the benefits of IT in healthcare and are

demanding more solutions, as the database of images can be used for referrals

across different hospitals and countries.

As

East Europe

is a highly price-sensitive market, the high costs of fully-

integrated PACS solutions are a major adoption barrier. Unfortunately, the

concept of leasing is still nascent in this market. Therefore, participants need to

develop simpler financing and payment policies. Financing services like easy

loan payments and funding by private sectors or major vendors are expected

to improve product uptake.

"Uncomplicated payback systems offer both the vendor and the client a chance

to maintain long-term relationships with each other," notes Panda. "Vendors

can further customise their offerings based on local demand and trends such

as incorporating the local dialect into the user interface and providing flexible

hardware or software options at the time of replacement or upgrade."

If you are interested in more information on this study, please send an e-mail

with your contact details to Janique Morvan, Corporate Communications, at

[e-mail].

East European PACS Market

is part of the

Medical Imaging

Growth

Partnership Services program, which also includes research in the following

markets: East European PACS Market, Medical Imaging Market Outlook for CEE

and

Russia

, European Computer aided detection (CAD) Markets and European

Market for Magnetic Resonance Imaging Modalities. All research services

included in subscriptions provide detailed market opportunities and industry