Frost & Sullivan Lauds Peninsula Drums for Achieving Excellence in Product Differentiation

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Frost & Sullivan Lauds Peninsula Drums for Achieving Excellence in Product Differentiation

PR Newswire CAPE TOWN, South Africa, Dec. 13, 2012

- Company pioneers local production of conical drum s, distinguishing it from the competition

CAPE TOWN, South Africa,Dec. 13, 2012/PRNewswire/ -- Based on its recent analysis of the industrial packaging market, Frost & Sullivan recognises Peninsula Drums with the 2012 South African Product Differentiation Excellence Award.

"This award highlights Peninsula Drums' forward thinking and adoption of global best practices in the steel drum manufacturing industry," noted Frost & Sullivan's C hemicals Materials & Food Research Analyst, Kim Watson. "Recognising a gap in the market for conical drums, a product which is not yet manufactured in South Africa, Peninsula Drums obtained the technology to start producing it before other key market participants."

Peninsula Drums is currently the only manufacturer of conical drums inAfrica. This offering became available to end-user markets inMay 2012.

"Peninsula Drums' conical drums are tapered in such a way that they can be packed inside each other for transport to customers whilst still empty, thus saving space and allowing for more drums to fit inside a container," remarked Watson. "The cylindrical drums, offered by its competitors, lack this unique feature.

Additionally, these conical drums also offer cost savings. They are an ideal solution for companies operating in neighbouring countries where steel drums are not manufactured. Such companies can import conical steel drums from South Africa in larger volumes than cylindrical equivalents.

Another beneficial feature is the availability of these drums in various colours. This type of customisation allows companies to easily identify the contents of the drum.

"Peninsula Drums' conical drums are highly durable, comply with UN standards and are resilient to clim ate changes," said Watson. "They are well designed for the storage of liquids and hazardous materials by sea, air or land. A reinforced base supports greater stability and ensures that the drums remain upright during movement."

Peninsula Drums' products are well suited to the food and beverage industry, as they have an exterior anti- corrosive film of paint which is highly recommended for the food industry, as well as an internal coating with a Food Grade Epoxy lining that meets FDA standards.

The food and beverage industry reuse their steel drums for certain products. In this context, Peninsula Drums is the only steel drum manufacturing company that offers a reconditioning service, whereby they deliver and collect new and used drums for reconditioning.

Peninsula Drums continuously keeps abreast with global developments in industrial packaging. It effectively translates global best practices and technologies to the South African market. This has served to heighten the brand awareness of Peninsula Drums' exceptional product offerings.

Frost & Sullivan presents this award to the company demonstrating excellence in developing products with unique features, functionality, superior quality and complexity that support customisation. The ability to effectively target market needs and brand perception of the uniqueness of the products also inspire the receipt of this award.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

For more information about Frost & Sullivan's Best Practice Awards, please contactBirgitta Cederstrom, Head – Best Practices: Growth Innovation and Leadership, Africa, at [phone] or email: [e-mail]

About Peninsula Drums As pioneers in the drum industry inCape Town, South Africa, Peninsula Drums celebrates 20 years of manufacturing and reconditioning of 210 litre drums. We are once again at the fore-front, leading the way when it comes to keeping abreast with our clients' requirem ents and specifications.

Our commitment has seen the implementation of our new Conical Drum manufacturing line, the only Conical Drum Manufacturer in Africa, which has been operational sinceMay 2012Africa, intent on supplying nationally, throughout and globally.