Frost & Sullivan Predicts High Business Opportunities in the Low Value Cash Market

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• Publié par: frost-sullivan
• Nombre de lectures: 5
• Langue: English

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Frost & Sullivan Predicts High Business

Opportunities in the Low Value Cash Market

PR Newswire

LONDON, June 18, 2012

- Insights on the European mobile payments market to be discussed

during the upcoming web conference

LONDON

,

June 18, 2012

/PRNewswire/ -- The mobile payment industry has

reached maturity and is a well established market ecosystem. With growing

competition, the market is seeing a wave of partnerships and acquisitions as

well as new technical solutions and innovative business models. As such, the

low value cash sector, which has still not been sufficiently penetrated and

therefore offers potential revenue prospects, is proving to be both the

challenge and opportunity.

Frost & Sullivan will hold a web conference entitled "Great Opportunities in the

Low Value Cash Market" on Wednesday,

27 June 2012

, at 15.00 BST. Frost &

Sullivan's Research Manager for ICT in Financial Services, Jean-Noel Georges,

will present an overview on the European Mobile Payment Markets with focus

on business opportunities in the low value cash sector.

"The economic downturn in

Europe

has negatively influenced all business

activities and government authorities are eager to find new revenue sources,"

notes Jean-Noel Georges. "Cash is expensive to manufacture, manage and

make secure. The black market keeps increasing thanks to unofficial cash

transactions resulting in insufficient tax collection."

European authorities are keen to move from traditional coins and banknotes to

electronic money for all transactions, including small amounts. This shift will

allow tracking of all payments and help align budget deficits. "Moving from

traditional money to electronic transfers opens a whole range of new

opportunities for the industry. While there is a really important market to

capture, existing business models are not fully relevant in the emerging

scenario. The race to find the best approach to catch these opportunities has

already started," comments Mr. Georges.

One of the most common approaches to seize this market is to deploy

contactless cards. "We have observed a rapid increase in the number of

contactless cards shipments and contactless-enabled POS terminals. According

to Frost & Sullivan's estimation contactless card shipments to

Europe

increased

by 93 per cent in 2011, while contactless terminals number has grown by more

than 100 per cent," adds Mr. Georges.

During the web conference Mr. Georges will discuss low cash value market

prospects, trends and solutions, as well as investments issues. The web

conference will benefit financial institutions, cards associations, mobile network

operators, online payment services providers, telecom vendors, and application

developers.

If you would like to participate in this complimentary briefing, please email

Joanna Lewandowska, Corporate Communications, at

[e-mail] with your full contact details. Upon receipt of

the above information, a registration link will be e-mailed to you. You may also