Frost & Sullivan Presents the 2012 Global Growth Leadership Award to BroadSign

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• Publié par: frost-sullivan
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• Langue: English

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Frost & Sullivan Presents the 2012 Global

Growth Leadership Award to BroadSign

PR Newswire

MOUNTAIN VIEW, California, June 14, 2012

- The company stands out for its proprietary, innovative digital signage

software concept and architecture, combined with the SaaS business model

MOUNTAIN VIEW, California

,

June 14, 2012

/PRNewswire/ -- Based on its recent

analysis of the digital signage software market, Frost & Sullivan recognizes

BroadSign International, LLC. with the 2012 Global Frost & Sullivan Award for

Growth Leadership. BroadSign consistently expanded its business through

organic network growth and acquisition of new customers. In 2011, the

company signed an impressive roster of marquee clients with major

deployments that span many verticals and countries.

BroadSign's SaaS platform is designed for digital signage operators to build and

manage their networks. The rich functionality covers all aspects of digital

signage – from planning promotional or advertising campaigns to campaign

execution and reporting. BroadSign's affordable pricing and ease of

implementation make deployment of digital signage networks feasible even for

companies with moderate budgets or limited IT expertise.

The ninth and latest version of BroadSign's SaaS, comprising the administrator,

player, server, creator, and other modules, is among the most advanced on the

market. "BroadSign's software is hardware-agnostic, which means that it can

run on any PC and digital display, and offers operators the flexibility to

customize their network infrastructure according to their business

requirements," said Frost & Sullivan Research Analyst Aravindh Vanchesan.

"The platform brings a great degree of automation, which enables networks to

execute multiple complex and massive campaigns with minimal personnel, in

stark contrast to networks that still manage playlists manually for each player

In a market saturated with hundreds of other providers, BroadSign is a top

choice due to its global presence and ability to reliably deliver services and

support for customers across various industry segments. The proprietary

software architecture allows networks to start small and grow to virtually

unlimited size, using the same platform and the pay-as-you-grow pricing.

In the past year BroadSign has signed up several large networks that rely both

on advertising and content subscription revenue. The addition of JCDecaux,

PinPoint Media Group, MedCenterDisplay, Cineplex Entertainment, and Health

Media Networks to its already impressive customer base has further solidified

the company's leading position in the lucrative outdoor, healthcare, cinema and

retail sectors.

BroadSign has also been in the forefront of promoting best practices and

establishing standards for accountability of digital signage as a medium. In

2010, the company collaborated with Arbitron to conduct an independent audit

of the proof-of-play component of its software platform. The audit revealed an

overall proof-of-play accuracy of over 99 percent.

In 2011, BroadSign integrated its proof-of-play reports with the Intel AIM suite,

which provides live electronic measurements of audience for digital signage