Gazette Audit Report 9-30-10 PS

Description

For six months ended September 30, 2010The Charleston Gazette (Morning)Charleston Daily Mail (Morning)Saturday Gazette-MailNewspaper Sunday Gazette-MailPublisher’sCharleston (Kanawha County), West VirginiaStatementwww.cnpapers.comSubject to AuditCharleston CharlestonGazette Daily MailCmbd Dly Morning MorningSun (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) Sat1. TOTAL AVERAGE PAID CIRCULATION 66,223 56,838 38,238 18,600 52,672Core Newspaper with replica electronic 66,223 56,838 38,238 18,600 52,672Core Newspaper 66,223 56,838 38,238 18,600 52,672Electronic Editions 00000Other Unique Editions Total Average Paid Circulation 66,223 56,838 38,238 18,600 52,6721A. AVERAGE PAID CIRCULATION - Core Newspaper Paid for by Individual Recipients Home Delivery and Mail 49,772 45,505 30,331 15,174 43,664Single Copy Sales 14,647 9,359 6,435 2,924 7,245Total Average Paid by Individual Recipient Circulation - Core Newspaper 64,419 54,864 36,766 18,098 50,909Other Paid Circulation: (See Par. 6A)Single Copy SalesEducational Programs 109 337 291 46 90Employee/Independent Contractor 599 599 309 290 599Third Party Sales 1,096 1,038 872 166 1,074Third Paty Sles - Pamnt de wih bartSubtot 1,804 1,974 1,472 502 1,763ol Average Pid Circulaton - Core Newspape 66,223 56,838 38,238 18,600 52,672otl P Circuto - ElerconsTa ad rculaton - Other Unique EditionsTOTAL AVERAGE PAID CIRCULATION 66,223 56,838 38,238 18,600 52,672Oher Ad Cain (Optial) 00000Total Circulation ...

Informations

• Publié par: Usle
• Nombre de lectures: 35
• Langue: English

Extrait

Sun

Cmbd Dly

(Mon.-Fri.)

Charleston

Gazette

Morning

(Mon.-Fri.)

Charleston

Daily Mail

Morning

(Mon.-Fri.)

Sat

1.

TOTAL AVERAGE PAID CIRCULATION

66,223

56,838

38,238

18,600

52,672

Core Newspaper

with

replica electronic

66,223

56,838

38,238

18,600

52,672

Core Newspaper

66,223

56,838

38,238

18,600

52,672

Electronic Editions

0

0

0

0

0

Other Unique Editions

0

0

0

0

0

Total Average Paid Circulation

66,223

56,838

38,238

18,600

52,672

1A.

AVERAGE PAID CIRCULATION - Core Newspaper

Paid for by Individual Recipients

Home Delivery and Mail

49,772

45,505

30,331

15,174

43,664

Single Copy Sales

14,647

9,359

6,435

2,924

7,245

Total Average Paid by Individual Recipient Circulation -

Core Newspaper

64,419

54,864

36,766

18,098

50,909

Other Paid Circulation:

(See Par. 6A)

Single Copy Sales

0

0

0

0

0

Educational Programs

109

337

291

46

90

Employee/Independent Contractor

599

599

309

290

599

Third Party Sales

1,096

1,038

872

166

1,074

T

h

i

r

d

P

a

r

t

y

S

a

l

e

s

-

P

a

y

m

e

n

t

m

a

d

e

w

i

t

h

b

a

r

t

e

r

0

0

0

0

0

Subtotal

1,804

1,974

1,472

502

1,763

Total Average Paid Circulation - Core Newspaper

66,223

56,838

38,238

18,600

52,672

T

o

t

a

l

P

a

i

d

C

i

r

c

u

l

a

t

i

o

n

-

E

l

e

c

t

r

o

n

i

c

E

d

i

t

i

o

n

s

0

0

0

0

0

Total Paid Circulation - Other Unique Editions

0

0

0

0

0

TOTAL AVERAGE PAID CIRCULATION

66,223

56,838

38,238

18,600

52,672

O

t

h

e

r

A

u

d

i

t

e

d

C

i

r

c

u

l

a

t

i

o

n

(

O

p

t

i

o

n

a

l

)

0

0

0

0

0

Total Circulation (Optional)

0

0

0

0

0

Days Omitted from Averages

None

None

None

None

For six months ended September 30, 2010

The Charleston Gazette (Morning)

Charleston Daily Mail (Morning)

Saturday Gazette-Mail

Sunday Gazette-Mail

Charleston (Kanawha County), West Virginia

www.cnpapers.com

Newspaper

Publisher’s

Statement

Subject to Audit

01-4955-0

48 W. Seegers Road • Arlington Heights, IL 60005-3913

T: 224.366.6939 • F: 224.366.6949

www.accessabc.com

WEB SITE USAGE:

Total Activity

September

2010

Total Unique Cookies

988,233

Page Impressions/

Views

10,867,664

Source: Publisher Log Files,

See Explanatory

PRINT READERSHIP:

In Market

Gazette/Mail

Sun

Weekday

Past

7 Days

DMA

Readers

159,479

135,625

226,753

Reach

17.1%

14.6%

24.4%

NDM*

Readers

121,921

107,325

159,298

Reach

51.4%

45.2%

67.1%

ONLINE READERSHIP:

In Market

Gazette/Mail

Past

7 Days

Past

30 Days

DMA

Readers

56,269

79,178

Reach

6.0%

8.5%

NDM*

Readers

36,244

54,059

Reach

15.3%

22.8%

NET COMBINED AUDIENCE:

In Market (unduplicated)

Gazette/Mail

Past

7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

Audience

246,052

253,449

Reach

26.4%

27.2%

NDM*

Audience

167,889

172,861

Reach

70.7%

72.8%

Audience-FAX

Source: Scarborough, 2010, Release 1, See Explanatory

PRINT READERSHIP:

In Market

Gazette

Sun

Weekday

Past

7 Days

DMA

Readers

159,479

98,873

201,932

Reach

17.1%

10.6%

21.7%

NDM*

Readers

167,053

78,899

149,021

Reach

70.4%

33.2%

62.8%

ONLINE READERSHIP:

In Market

Gazette

Past

7 Days

Past

30 Days

DMA

Readers

56,269

79,178

Reach

6.0%

8.5%

NDM*

Readers

36,244

54,059

Reach

15.3%

22.8%

NET COMBINED AUDIENCE:

In Market (unduplicated)

Gazette

Past

7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

Audience

223,421

232,317

Reach

24.0%

25.0%

NDM*

Audience

159,458

165,929

Reach

67.2%

69.9%

Source: Scarborough, 2010, Release 1, See Explanatory

PRINT READERSHIP:

In Market

Mail

Sun

Weekday

Past

7 Days

DMA

Readers

159,479

73,425

200,924

Reach

17.1%

7.9%

21.6%

NDM*

Readers

121,921

62,003

144,410

Reach

51.4%

26.1%

60.8%

ONLINE READERSHIP:

In Market

Mail

Past

7 Days

Past

30 Days

DMA

Readers

56,269

79,178

Reach

6.0%

8.5%

NDM*

Readers

36,244

54,059

Reach

15.3%

22.8%

NET COMBINED AUDIENCE:

In Market (unduplicated)

Mail

Past

7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

Audience

222,577

230,945

Reach

23.9%

24.8%

NDM*

Audience

154,159

160,102

Reach

64.9%

67.4%

Source: Scarborough, 2010, Release 1, See Explanatory

2. AVERAGE PAID CIRCULATION By Zones (See Par. 6B for description of area)

Sun

Cmbd Dly

(Mon.-Fri.)

Charleston

Gazette

Morning

(Mon.-Fri.)

Charleston

Daily Mail

Morning

(Mon.-Fri.)

Sat

City Zone

Home Delivery and Mail (See Par. 6B)

15,034

14,893

8,662

6,231

13,359

Single Copy Sales (Individual)

3,457

2,885

1,715

1,170

1,973

Educational Programs

39

151

136

15

44

Employee/Independent Contractor

459

459

239

220

459

Third Party Sales

313

521

420

101

419

Total City Zone

19,302

18,909

11,172

7,737

16,254

Retail Trading Zone

Home Delivery and Mail (See Par. 6B)

18,871

16,463

9,702

6,761

16,119

Single Copy Sales (Individual)

4,660

2,523

1,588

935

2,001

Educational Programs

42

70

62

8

Employee/Independent Contractor

62

62

31

31

62

Third Party Sales

133

119

94

25

130

Total Retail Trading Zone

23,768

19,237

11,477

7,760

18,312

Total City Zone & Retail Trading Zone

43,070

38,146

22,649

15,497

34,566

All Other

Home Delivery and Mail (See Par. 6B)

15,867

14,149

11,967

2,182

14,186

Single Copy Sales (Individual)

6,530

3,951

3,132

819

3,271

Educational Programs

28

116

93

23

46

Employee/Independent Contractor

78

78

39

39

78

Third Party Sales

650

398

358

40

525

Total All Other

23,153

18,692

15,589

3,103

18,106

Total Average Paid Circulation

66,223

56,838

38,238

18,600

52,672

PERCENTAGE OF TOTAL PAID AND HOUSEHOLD COVERAGE PERCENT

Sun

Cmbd Dly (Mon.-Fri.)

Sat

Population

Occupied

Households

Total

Circ.

% of

Total

Circ.

House-

hold

Coverage

Total

Circ.

% of

Total

Circ.

House-

hold

Coverage

Total

Circ.

% of

Total

Circ.

House-

hold

Coverage

2000 Census 111,838

49,636

City Zone

#1-1-10 Est.

105,436

47,538

19,302

29.1

40.6%

18,909

33.3

39.8%

16,254

30.8

34.2%

2000 Census 139,824

56,618

Retail Trading Zone

#1-1-10 Est.

140,832

58,251

23,768

35.9

40.8%

19,237

33.8

33.0%

18,312

34.8

31.4%

2000 Census 251,662

106,254

Total City & Retail Trading Zones #1-1-10 Est.

246,268

105,789

43,070

65.0

40.7%

38,146

67.1

36.1%

34,566

65.6

32.7%

All Other

23,153

35.0

18,692

32.9

18,106

34.4

Total Paid

66,223

100.0%

56,838

100.0%

52,672

100.0%

#Source: The Nielsen Company (U.S.), Inc. (See Par. 6B).

AVERAGE PAID CIRCULATION

BY QUARTERS:

Sun

Cmbd Dly

(Mon.-Fri.)

Charleston

Gazette

Morning

(Mon.-Fri.)

Charleston

Daily Mail

Morning

(Mon.-Fri.)

Sat

April 1 to June 30, 2010

66,635

57,063

38,501

18,562

52,791

July 1 to September 30, 2010

65,806

56,613

37,982

18,631

52,552

01-4955-0

Page 2 of 6

Copyright © 2011 Audit Bureau of Circulations. All rights reserved

3. DISTRIBUTION IN TOWNS RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES: (See Audit Report)

4. BASIC PRICES:

5. ANALYSIS OF HOME DELIVERY AND MAIL INDIVIDUALLY PAID CIRCULATION BY PRICE CATEGORY:

Newspapers will report subscription circulation above and below 25 percent of basic price. This reporting is only required if more than five percent of a news-

paper’s subscription circulation falls into the less than 25 percent of basic price category.

This information will not appear in Paragraph 5 of newspaper reports. Instead, the data will be reported in a secure, password-protected area of ABC’s Web

site.

6A. ADDITIONAL ANALYSIS OF OTHER PAID CIRCULATION - CORE NEWSPAPER

:

By Home

Delivery

Single Copy

By Mail

52 Wks./1 Yr.

52 Wks./1 Yr.

M (Gazette), M (Mail) & S . . . .

$264.55

$399.60

M & S (Gazette). . . . . . . . . . . .

169.00

238.56

M & S (Mail). . . . . . . . . . . . . . .

169.00

238.56

M only (Gazette) . . . . . . . . . . .

112.50

50¢

178.80

M only (Mail) . . . . . . . . . . . . . .

112.50

50¢

178.80

M (Mon.-Fri.) (Gazette) . . . . . .

95.55

161.04

M (Mon.-Fri.) (Mail) . . . . . . . . .

95.55

161.04

Sat & S. . . . . . . . . . . . . . . . . . .

118.70

179.40

S only. . . . . . . . . . . . . . . . . . . .

97.80

$1.50

94.20

Sun

Cmbd Dly

(Mon.-Fri.)

Charleston

Gazette

Morning

(Mon.-Fri.)

Charleston

Daily Mail

Morning

(Mon.-Fri.)

Sat

Other Paid Circulation - Core Newspaper

Educational Programs

Newspapers in Education

109

337

291

46

90

Employee/Independent Contractor

599

599

309

290

599

Third Party Sales

Businesses - Available for employees

5

108

77

31

105

Hospitals and Nursing Homes - Available for

patients/hospital staff

333

451

386

65

359

Hotels, Motels - Available for guests

689

447

381

66

600

Restaurants - Available for patrons

10

10

10

10

School Copies - Available for students

14

14

Social Functions - Available for patrons

5

9

8

4

4

Total Other Paid Circulation - Core Newspaper

1,804

1,974

1,472

502

1,763

Page 3 of 6

01-4955-0

Copyright © 2011 Audit Bureau of Circulations. All rights reserved

6B. EXPLANATORY - OTHER:

01-4955-0

Page 4 of 6

Copyright © 2011 Audit Bureau of Circulations. All rights reserved

CORE NEWSPAPER: All editions that maintain the same basic identity, contain arti-

cles of interest to the general public, appear in the same format and language, and

include full ROP advertising.

ELECTRONIC EDITION REPLICA: All digital editions that maintain the same basic

identity and content as the core newspaper, including all authorized ROP advertis-

ing.

ELECTRONIC EDITION NON-REPLICA: All digital editions that maintain the same

basic identity of the core newspaper but with content that may differ.

UNIQUE EDITIONS: All editions that maintain the same basic identity as the core

newspaper; contain articles for specific audience segments, may appear in a differ-

ent format or language, and may contain ROP advertising.

NON-PUBLISHING DAYS: No paper was issued on the following regular publishing

days:

Sun: None.

Charleston Gazette Morning (Mon.-Fri.): None.

Charleston Daily Mail Morning (Mon.-Fri.): None.

Sat: None.

MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as:

CITY ZONE includes 2000 Census Tracts 1 through 104, 107.02 (part), 108.01,

109, 110, 111 (part), 113.01 (part), 114.01 (part), 128 through 131 and 132 (part),

including the cities of Charleston, Dunbar and South Charleston, all in Kanawha

County.

RETAIL TRADING ZONE includes, with exception of City Zone, counties of

Kanawha and Putnam.

PARTICIPANT IN ABC'S PROGRAM(S)/SERVICE(S): This newspaper is a partici-

pant in ABC's ZIP/FSA Code Program.

LATEST AUDIT REPORT RELEASED: Issued for 12 months ended September 30,

2009.

CREDIT AND ARREARS ALLOWANCE: Included in Home Delivery and Mail is an

average of the following:

These copies were served to subscribers that ordered delivery directly with and

were billed by the newspaper and for which payment was not received and/or short-

term arrears copies served to subscribers whose term has expired.

MARKET PENETRATION (See Par. 2): County population and occupied household

estimates appearing in ABC reports are obtained from The Nielsen Company

(U.S.), Inc. Estimates for ABC defined newspaper markets and areas below the

county level are projections based upon The Nielsen Company (U.S.), Inc. esti-

mates. The Nielsen Company (U.S.), Inc. estimates are intended for your com-

pany's use during its normal course of business, and, while the information may be

provided to third parties during such course of business, it may not be sold or sub-

licensed to third parties or electronically integrated into third party systems without

the prior written consent of The Nielsen Company (U.S.), Inc.

PUBLISHER’S RETURN POLICY: Fully Returnable.

EDITION ADVERTISING POLICY: Publisher’s declared policy is that all editions

carry all advertising scheduled for the day.

AVERAGE UNPAID DISTRIBUTION:

City Zone

Retail Trading

Zone

All Other

Sun

216

271

228

Charleston Gazette

Morning (Mon.-Fri.) & Sat

152

158

213

Charleston Daily Mail

Morning (Mon.-Fri.) & Sat

71

103

34

Arrears

Advertisers &

Agencies

Complimentary,

Sample, Service

Sun

24

1,178

Cmbd Dly (Mon.-Fri.)

39

2,048

Charleston Gazette

Morning (Mon.-Fri.)

23

1,045

Charleston Daily Mail

Morning (Mon.-Fri.)

16

1,002

Sat

23

1,631

Copyright © 2011 Audit Bureau of Circulations. All rights reserved

6C. AUDIENCE FAX - EXPLANATORY:

Print/Online Readership Explanatory:

DMA Area: Charleston, WV

NDM* Area: Reflects 73.6% circulation within the circulation defined market per the September 30, 2009 circulation Audit Report covered by the Readership

Newspaper Designated Market and is comprised of: Counties of Boone, Clay, Kanawha, Lincoln and Putnam, all in West Virginia.

The Readership research sample produced the following completed unweighted total interviews:

The “Past 7 Day Print and Past 30 Day Online” measurement is a combination of respondents who answered affirmatively that they read the Daily or Sun-

day print edition in the past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days.

Respondents captured in this measurement are included once with no duplication.

Web Site Usage Explanatory:

ABC did not determine the publisher’s choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by ABC

of the methodology or technologies used by the data provider. As appropriate, ABC audits will verify the applications and measurement techniques used by

the data provider to establish the statistics and data presented on behalf of the publication.

Web Site Usage Definitions:

Total Unique Cookies: This site employs a cookie-based method for reporting of a Unique. All traffic regardless of the originating location (U.S. or Interna-

tional) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site.

This method of accounting identifies an unduplicated cookied browser that accessed the Internet content of the site during the measurement period

reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Fax Web Site Usage, Total Activity has

been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or

locations.)

Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the

server. In effect, one request by a valid user should result in one Page Impression/ View being reported. The counted page impression may not necessarily

be in focus or visible in the user's browser.

Gazette/Mail

Market

Print Readership

Online Readership

Combined Audience

Sun

Weekday

Past 7 Days

Past 7 Days Past 30 Days

Past 7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

515

438

656

149

213

697

712

NDM*

472

404

579

120

177

604

615

Gazette

Market

Print Readership

Online Readership

Combined Audience

Sun

Weekday

Past 7 Days

Past 7 Days Past 30 Days

Past 7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

515

334

614

149

213

659

677

NDM*

472

304

549

120

177

577

591

Mail

Market

Print Readership

Online Readership

Combined Audience

Sun

Weekday

Past 7 Days

Past 7 Days Past 30 Days

Past 7 Days

Past 7 Days

Print

Past 30 Days

Online

DMA

515

231

594

149

213

643

661

NDM*

472

219

532

120

177

562

576

Page 5 of 6

01-4955-0

6C.

AUDIENCE FAX - EXPLANATORY

:

(Continued)

Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and

between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a ses-

sion) and some are persistent in that they are intended to be retained for longer periods.

Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our

definition, it is assumed that a “human being” is operating the browser manually and viewing the page.

Larry Levak, Advertising Director

Telephone [phone] - FAX [phone]

1001 Virginia Street, East

Charleston, WV 25301

e-mail: [e-mail]

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance

with Audit Bureau of Circulations’ Bylaws and Rules.

Parent Company: Charleston Newspapers, Inc./ Daily Gazette Co.

01-4955-0

THE CHARLESTON GAZETTE, CHARLESTON DAILY MAIL and SUNDAY GAZETTE-MAIL, published by Charleston

Newspapers • 1001 Virginia Street East • Charleston, WV 25301

USA

JERRY BRIGGS

ELIZABETH CHILTON

PAR

Circulation Director

Publisher

Date Signed: October 14, 2010

Copyright © 2011 Audit Bureau of Circulations. All rights reserved

Page 6 of 6

Period Ended Date

09/30/10

01-4955-0

Individually Paid Circulation - PAR. 1A - SATURDAY

50,909

USA

Other Paid Circulation

1,763

Electronic Editions

Unique Editions

April 1 to June 30, 2010 - QUARTERS - SATURDAY

52,791

July 1 to September 30, 2010 - QUARTERS - SATURDAY

52,552

Period Ended Date

09/30/10

01-4955-0

Individually Paid Circulation - PAR. 1A - SUNDAY

64,419

PARADE

Other Paid Circulation

1,804

Electronic Editions

Unique Editions

April 1 to June 30, 2010 - QUARTERS - SUNDAY

66,635

July 1 to September 30, 2010 - QUARTERS - SUNDAY

65,806

Calendar Quarter Ended

Sun

Days

Cmbd Dly

(Mon.-Fri.)

Days

Charleston

Gazette

Morning

(Mon.-Fri.)

Days

Charleston

Daily Mail

Morning

(Mon.-Fri.)

Days

Sat

Days

June 30, 2010

66,635

13

57,063

65

38,501

65

18,562

65

52,791

13

September 30, 2010

65,806

13

56,613

66

37,982

66

18,631

66

52,552

13