Hertz Expands Unique Gold Choice Program in Europe
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Hertz Expands Unique Gold Choice Program in Europe

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2 pages
English
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Hertz Expands Unique Gold Choice Program in Europe PR Newswire LONDON, June 11, 2012 LONDON, June 11, 2012 /PRNewswire/ -- Hertz #1 Club Gold members now have the freedom to change their rental car on-the-spot at seven European locations The Hertz

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Hertz Expands Unique Gold Choice Program in
Europe
PR Newswire
LONDON, June 11, 2012
LONDON
,
June 11, 2012
/PRNewswire/ --
Hertz #1 Club Gold members now have the freedom to change their rental car
on-the-spot at seven European locations
The Hertz Corporation (
NYSE: HTZ
), the world's largest general use car rental
brand, has extended its Gold Choice program in
Europe
to its
Amsterdam
,
Munich
,
Frankfurt
,
Edinburgh
and
Birmingham
airport locations in addition to
Heathrow
and
Stuttgart
. Hertz Gold Choice (http://www.hertz.co.uk/goldchoice)
gives Hertz #1 Club Gold members who reserve a compact car or larger the
freedom to choose an alternative comparable vehicle at pick up for no extra
charge. In addition to the seven European locations, Gold Choice is available at
more than 45 major airports in
the United States
.
Michel Taride, President, Hertz International and Executive Vice President,
Hertz Corporation, said: "Gold Choice brings fun and spontaneity to the car
rental experience. If our Hertz #1 Club Gold members spot another car in the
Gold Choice area that takes their fancy, then they can whisk it away instead of
the car originally booked. Only Hertz provides this kind of car rental privilege
for customers."
With Gold Choice, vehicle reassignment is fast and easy, with a dedicated Gold
Choice representative finalizing the switch on the ground. For customers who
wish to upgrade their car, there will also be specialty and premium cars
available at an additional per day charge.
The Gold Choice program is offered in addition to the legendary "counter
bypass" service pioneered by Hertz in 1989 to allow Hertz #1 Club Gold
members to go straight to their pre-assigned car at pick up.
About Hertz
Hertz is the world's largest general use car rental company, operating from
over 8,500 corporate locations in 150 countries worldwide. Hertz is in its 93rd
year of delivering quality car rental solutions to leisure and corporate
customers. Product and service innovations such as Hertz #1 Club Gold,
Worldwide Online Check-in, specially designed NeverLost® satellite navigation
systems, and unique cars offered through the company's Prestige, Family,
Fun/Adrenaline and Green Collections, set Hertz apart from the competition.
Further information can be obtained from http://www.hertz.com.
Hertz Press Contacts
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com
Luke Campbell
Ketchum Pleon
T: +44(0)207-611-3735
E: luke.campbell@ketchumpleon.com
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