High Speed WiFi Meets High Speed Thrills: Alton Towers Resort Rolls Out Free WiFi to Theme Park Guests With The Cloud

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• Publié par: the-cloud
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• Langue: English

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High Speed WiFi Meets High Speed Thrills:

Alton Towers Resort Rolls Out Free WiFi to

Theme Park Guests With The Cloud

PR Newswire

LONDON, July 4, 2012

LONDON

,

July 4, 2012

/PRNewswire/ --

Alton Towers Resort, the UK's number one theme park and one of the UK's

most popular destinations for family fun and adrenalin-pumping rides, has

signed a deal with WiFi provider The Cloud to deliver free, totally unlimited WiFi

access across the 500- acre theme park in

Staffordshire

.

Due to go live this summer, the WiFi will allow theme park goers to access the

internet between thrill seeking escapades on one of Alton Towers' 50 world-

class rides and attractions. Visitors will be able to access Facebook and Twitter

to update their friends on the fun they're having and even upload videos and

photos instantly, instead of waiting until they're home. They can also check

emails, surf the web and access the Alton Towers Resort App, which is jam-

packed full of useful features, fun facts and challenging games.

Over the past year we have seen an exponential rise in the availability of WiFi

enabled devices, and an increased interest from consumers who want to share

and connect online wherever and whenever possible. Smartphone use covers

all locations, with 85% using it on the go and 64% in a store*. The Cloud has

seen usage on its own network increase at an unprecedented pace in the last

two years, having witnessed its unique user base doubling since the start of the

year and the total number of sessions tripling, highlighting the real demand for

WiFi hotspots in public places around the UK.

Katherine Duckworth, head of consumer marketing at the Alton Towers Resort

comments, "The rapid growth in the use of smartphones and tablets has

fundamentally changed how many of us use the internet and has increased

people's demand for internet access wherever they are, which is why we want

to offer free WiFi access to guests of Alton Towers Resort. The Resort is all

about having fun and creating lasting memories, which people naturally want to

tell their friends about on social networks and even share photos and videos

throughout their day with us. The new WiFi offering lets them do all this and

more, making it a more personal and interactive experience."

Vince Russell, managing director of The Cloud, said: "The roll-out at Alton

Towers Resort is a very important deal for The Cloud. Not only does this put our

WiFi at the heart of one of the UK's most popular tourist attractions, but along

with the London Eye it is the second Merlin Entertainments' venue to roll-out

WiFi with The Cloud this year. We look forward to delivering our fast, reliable

internet access to the millions of visitors each attraction sees every year and

enhancing their overall customer experience on the day of their visit."

The Cloud, a BSkyB company, now has more than 10,000 hotspots around the

UK. An estimated 4m people every day pass through The Cloud network by

visiting one of its partners, including major outlets like Greggs, PizzaExpress,

Caffè Nero, Eat, Pret and Wagamama, as well as First Great Western and

Network Rail stations.

About The Cloud

The Cloud (

http://www.thecloud.co.uk

) builds and operates Wi-Fi networks across

the UK and

Europe

to provide the mobile media experience that consumers want. The

service delivers simple, fast, reliable and cost effective broadband to millions of Wi-Fi

enabled smartphones, laptops and entertainment devices.

The Cloud has exclusive commercial partnerships with retail, leisure, hotels, sports,

transport, and entertainment and content partners to deliver its longer-term vision of a

connected society.

The Cloud connects almost a million devices to its Wi-Fi network each month,

including Nintendo 3DS users and at locations such as the Emirates Stadium,

Silverstone Race Track, the

City of London

, Wetherspoon, PizzaExpress, Pret, Caffe

Nero, Eat, pubs, leisure facilities, restaurants and mainline stations.

The Cloud is a BSkyB Company.

In April, BSkyB announced that Sky Broadband customers can now quickly and easily

access free, unlimited and high-speed WiFi at thousands of public places across the UK

through new Sky "

WiFi

Hotspots from The Cloud". The service is available at no extra

charge to all Sky Broadband Unlimited, Sky Fibre Unlimited and Sky Connect

customers, who are eligible to take unlimited broadband with them whilst out and about

through seamless access to The Cloud's network of hotspots. A free "Sky Cloud WiFi"

is available for iOS and Android devices and, once downloaded and registered, will

allow people to automatically connect their smartphone or tablet to the internet without

having to log-in ever again.

MERLIN ENTERTAINMENTS

is the leading name in location-based, family

entertainment, and has seen the most successful and dynamic growth of any

company in the sector over the last five years.

Europe's

Number 1 and the

world's second-largest visitor attraction operator, Merlin now operates 89

attractions, seven hotels/two holiday villages in 19 countries and across four

continents. The company aims to deliver memorable and rewarding

experiences to its 46 million visitors worldwide, through its iconic global and

local brands, and the commitment and passion of its managers and more than

17,000 employees. Among Merlin's attractions are - SEA LIFE, Madame

Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland,

LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE

PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park,

Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Siam

Ocean World and Busan Aquarium.

All brands which are distinctive, challenging and innovative - and which have

great potential for growth in the future. Visit

http://www.merlinentertainments.biz for more information.

*Source = Our Mobile Planet: UK, Understanding the mobile consumer,

May

2012