Hotels.com® Makes Travel Booking More Social With Introduction of Deals Facebook App PR Newswire LONDON, July 16, 2012 - New Facebook App Makes Travel Recommendations Based on Friend Activity LONDON, July 16, 2012 /PRNewswire/ -- Hotels.com®, the leading authority on destination travel for consumers searching for hotel deals, amenities and availability, announced today the launch of its Deals Facebook app, which delivers tailored deals that are informed through user preferences and friend activity. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52875- hotelsdotcom-deals-facebook-app-social-travel-recommendations Hotels.com Deals incorporates social recommendations, sharing and discovery into the travel booking process by letting users see the most travelled-to places within their networks and as to where their friends have recently visited. The app showcases destinations that are most prevalent in each user's network and also allows users to "Wish List" their favorite destinations to surface relevant content. "We at Hotels.com are pioneering a new approach to social recommendation and discovery on the Facebook Platform," said Nigel Pocklington, CMO, Hotels.com worldwide. "This application and the algorithm behind it, surfaces friends' popular destinations and matches that with great hotel deals.
Hotels.com® Makes Travel Booking More Social With Introduction of Deals Facebook App
PR Newswire LONDON, July 16, 2012
- New Facebook App Makes Travel Recommendations Based on Friend Activity LONDON,July 16, 2012/PRNewswire/ -- Hotels.com®, the leading authority on destination travel for consumers searching for hotel deals, amenities and availability, announced today the launch of its Deals Facebook app, which delivers tailored deals that are informed through user preferences and friend activity. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/52875-hotelsdotcom-deals-facebook-app-social-travel-recommendations
Hotels.com Deals incorporates social recommendations, sharing and discovery into the travel booking process by letting users see the most travelled-to places within their networks and as to where their friends have recently visited. The
app showcases destinations that are most prevalent in each user's network and also allows users to "Wish List" their favorite destinations to surface relevant content. "We at Hotels.com are pioneering a new approach to social recommendation and discovery on the Facebook Platform," said Nigel Pocklington, CMO, Hotels.com worldwide. "This application and the algorithm behind it, surfaces friends' popular destinations and matches that with great hotel deals.This creates a powerful social context that will drive travel recommendations and enable users to find their ideal destination." Hotels.com Deals also integrates activity from Welcome Rewards™, Hotels.com's industry-leading loyalty programme that lets customers earn a free night for every 10 nights stayed. Welcome Rewards members can view their account activity, including free night status and upcoming stays. Travellers looking to book a hotel can also use the new Facebook app to easily research all current Hotels.com deals, find the most frequently booked destinations, view hotel star rating and guest reviews, and check rates and availability. To launch the app, visit Hotels.com on Facebook at http://apps.facebook.com/hotelscom. Press contacts: Amy Chang – Finn Partners for Hotels.com Phone: +1-212-715-1667 Email: amyc@finnpartners.com Taylor L. Cole, APR Hotels.comNorth America Phone: +1-469-335-8442 Email: taycole@hotels.com Katherine Hopcraft Hotels.com EMEA Phone: +44-(0)20-7019-2165 email: press@hotels.co.uk Zoe Chan Hotels.com APAC Phone +852-3607-5719 zchan@expedia.com About Hotels.com® Hotels.com is a leading online accommodation booking website with more than 150,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 6.5 million Guest Reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty program Welcome Rewards™, customers can earn a free night for every 10 nights stayed at more than 65,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book