Hotwire.com launches mobile site for price conscious on-the-go travellers

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• Publié par: hotwire-com
• Nombre de lectures: 16
• Langue: English

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Hotwire.com launches mobile site for price

conscious on-the-go travellers

PR Newswire

LONDON, July 3, 2012

LONDON

, July 3, 2012 /PRNewswire/ -- Leading discount travel site

Hotwire.com® today launched its award winning mobile site in the UK and the

Republic of Ireland. The mobile site makes it quick and simple for consumers

to find great deals on hotel rooms world-wide and book them with just one

click. With mobile travel bookings expected to triple by 2013[i], the new

Hotwire® mobile site addresses one of the primary consumer barriers to

booking travel via mobile, complexity.

"Nothing is impacting the way we search and book travel more than the

proliferation of mobile devices," said Fulvia Montresor, senior director

Hotwire.com. "However, whilst industry research has shown that 17%[ii] of

British consumers with a mobile device have researched holidays on their

phone, currently only 3% of consumers actually make a booking through their

mobile with complexity often cited as one of the main barriers. Our new mobile

site solves this challenge making it a much more user-friendly experience to

book travel on the go."

Hotwire's newly launched mobile site comes complete with GPS, native maps,

hi-res images and click-to-call customer support. It has a user-friendly design

and is convenient and fast, providing an excellent customer experience. With

just one click on the mobile device, the on-the-go consumer can make same-

day hotel and car rental bookings right up until midnight on the night of the

reservation, at lightening speeds. In addition to booking hotels and making car

reservations, mobile users can also log-in to their Hotwire account to review

their upcoming trip reservations.

"Our mobile site has been extremely well-received in the US where around one

in ten of our hotel bookings are now made via mobile devices. We are

confident that UK and Irish consumers will find the British and Irish versions of

our mobile site as easy and quick to use and expect to see similar take-up,"

continued Montresor.

The Hotwire US mobile site has also demonstrated that mobile devices are

dramatically shortening the travel booking window. For example, over 80% of

hotels bookings completed via the Hotwire mobile site are made on the day or

day before the stay.

Featuring the same greatly discounted hotel and car deals as the main site, the

new mobile site will help price-conscious travellers across

Britain

and

Ireland

get the best booking for their money no matter where they are, at up to 50

percent off standard rates.

To experience the new mobile site please visit hotwire.com from your

smartphone.

About Hotwire

Hotwire.com is a leading discount travel site that helps holidaymakers book

hotel rooms at significant savings you can't find on many other travel sites.

Launched in the U.S. in 2000 and in the U.K. and

Ireland

in 2011, Hotwire's

partnerships with hotels worldwide offers holidaymakers deeply discounted

hotel rooms that would typically go unsold. J.D. Power and Associates 2008

Independent Travel Web Site Satisfaction Study(SM) recognised Hotwire for

ranking "Highest in Customer Satisfaction Among Independent Travel Web

Sites, Three Years in a Row." Hotwire is an operating company of Expedia, Inc.

CST: 2053390-40. NST: 20003-0209. For more information, visit

http://www.hotwire.com/. Hotwire sites operate in 8 countries worldwide:

www.hotwire.com, www.hotwire.com/uk, www.hotwire.com/ie,

www.hotwire.com/au, www.hotwire.com/nz, www.hotwire.com/se,

www.hotwire.com/no and www.hotwire.com/dk. The Hotwire Group of websites

includes: www.hotwire.com, www.travel-ticker.com, www.carrentals.com.

Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or

trademarks of Hotwire, Inc. in the U.S. and/or other countries. All other

trademarks are the property of their respective owners. © 2012 Hotwire, Inc.

All rights reserved. CST# 2053390-40.

Media contact:

Vojtech Horna

Atomic PR

[phone]

[e-mail]

[i] PhoCusWright research released in

March 2012

[ii] The Tealeaf/YouGov The ebooker: understanding how travel customers use

the web,

December 2011