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Publié par | frost-sullivan |
Publié le | 03 février 2014 |
Nombre de lectures | 9 |
Langue | English |
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PR Newswire
CAPE TOWN, South Africa, Feb. 3, 2014
-- Innovative, integrated solutions and emphasis on market education helps IBM expand its market share in the region
Based on its recent research on the big data solutions market, Frost & Sullivan has presented IBM (NYSE:IBM) with the 2014 Sub-Saharan African Frost & Sullivan Award for Competitive Strategy Leadership. While most companies in Sub-Saharan Africa already undertake various forms of data analytics, one of the key challenges facing big data solutions providers is convincing companies of the longer-term pay-offs resulting from effective big data implementation. Uneven market maturity and a shortage of skilled personnel are other issues specific to the region. IBM has employed a Big Data and Analytics strategy that effectively addresses these challenges, making it a leading local market player.