In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

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• Publié par: comscore-inc
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• Langue: English

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In India, 1 in 4 Online Minutes are Spent on Social Networking Sites

PR Newswire MUMBAI, India, August 20, 2012

-Google Sites, Facebook and Yahoo! Sites Lead as Top Destinations in India -comScore to Present Complimentary Webinar on "The Rise of India's Digital Consumer and What it Means for the Future" MUMBAI, India,August 20, 2012/PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the top online sites and activities inIndiafrom its comScore Media Metrix service. The report found that Google Sites ranked as the top destination inJune 2012 reaching nearly 95 percent of the online population, while social networking reigned as the top online activity accounting for 25.2 percent of all online minutes. These findings, among others, will be presented via a complimentary, live webinar titledThe Rise of India's Digital Consumer and What it Means for the FutureonTuesday, August 21. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/The_Rise_of_India_s_Digital_Consumer_and_What_it_Means_for_the_Future

Top Online Destinations inIndia InJune 2012, Google Sites ranked as the top online destinations inIndia reaching 57.8 million people age 15 and older accessing the Internet from a home or work computer. Facebook.com followed with 50.9 million visitors (83.4 percent reach), followed by Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach). Local web properties secured several spots in the top 10 ranking, including Times Internet Limited, reaching 33.7 percent of the online population, Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent reach) and NIC.in (21.8 percent reach). Among the top properties, visitors were most engaged on Facebook.com, spending an average of nearly 4 hours on the site in June. Visitors spent 2.5 hours on Google Sites, with YouTube accounting for a strong share of time spent on the property. Among local brands, Network 18 led as the most engaging property with visitors averaging 31.6 minutes during the month.

Top Online Categories by Share of Total Minutes June 2012 Total Internet: India, Viewers Age 15+ Location Home/Work* Source: comScore Media Metrix Average Total UniqueMinutes per Visitors (000)% ReachVisitor  TotalInternet : Total Audience61,004 100.0%772.5  GoogleSites 57,82694.8% 155.3  Facebook.com50,890 83.4%224.9  Yahoo!Sites 39,97765.5% 63.3  MicrosoftSites 29,36348.1% 19.8  WikimediaFoundation Sites21,031 34.5%11.1  TimesInternet Limited20,535 33.7%16.9  Network18 17,89129.3% 31.6  AskNetwork 15,82925.9% 3.5  Rediff.comIndia Ltd15,346 25.2%28.3  NIC.IN13,308 21.8%23.6 *Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Social Networking Leads as Top Online Activity inIndia Analysis of the top online activities inIndiafound that social networking accounted for 25.2 percent of all time spent online in June, an increase of 0.8 percentage points from the previous year, as social media continues to be a primary driver of people's daily digital media consumption. Entertainment sites ranked second, accounting for 10 percent of minutes (up 1.2 percentage points from the previous year), while Portals accounted for 8.8 percent of total minutes. Although it represented just 2.0 percent of total minutes, time spent on Retail sites grew 0.5 points in the past year as online shopping continued to gain adoption.

Top Online Categories by Share of Total Minutes June 2012 vs. June 2011 Total Internet: India, Viewers Age 15+ Location Home/Work* Source: comScore Media Metrix Share of Online Minutes Jun- Jun-Point 2011 2012 Change  SocialNetworking 24.4%25.2% 0.8

 Entertainment8.8% 10.0%1.2  Portals11.4% 8.8%-2.6  e-mail8.6% 8.1%-0.5  Search/Navigation3.4% 3.2%-0.2  Business/Finance2.9% 3.0%0.1  News/Information2.3% 2.2%-0.1  Retail1.5% 2.0%0.5  InstantMessengers 3.8%2.0% -1.8  Games1.6% 1.8%0.2  Directories/Resources1.6% 1.7%0.1 *Does not include visits from public Access computers, such as Internet cafes, mobile phones or PDAs

Webinar: The Rise ofIndia's Digital Consumer and What it Means for the Future Join Kedar Gavane, comScore Director forIndia, forThe Rise of India's Digital Consumer and What it Means for the Futurewebinar onTuesday, August 21 from11:00 a.m. - 12:00 p.m. IST. This session will examine recent trends in digital consumption and the unique opportunities that exist inIndia's dynamic market. For more information and to register, please visit: http://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/The_Rise_of_India_s_Digital_Consumer_and_What_it_Means_for_the_Future About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.