Ixonos Experience Store(TM) for Automotive: A Customisable Digital Content Store for Connected Vehicles

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• Publié par: ixonos
• Nombre de lectures: 38
• Langue: English

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Ixonos Experience Store(TM) for Automotive: A

Customisable Digital Content Store for

Connected Vehicles

PR Newswire

HELSINKI, July 4, 2012

HELSINKI

,

July 4, 2012

/PRNewswire/ --

Ixonos has expanded its app store platform services for the automotive

industry. The Ixonos Experience Store™ for Automotive is a controlled channel

for delivery of content and services to vehicles. The new product enables

companies like automotive manufacturers and head unit manufacturers to

push innovations to cars, build customer loyalty and help car dealers to better

manage customer relationships.

Ixonos has been a leader in the design and development of mobile services for

more than a decade. Earlier this year, Ixonos introduced Ixonos IVI Connect™,

and now the Ixonos Experience Store for Automotive enhances Ixonos' unique

position and its offering for the automotive industry. The Ixonos Experience

Store for Automotive is a cloud-based service, which provides easy setup and

cost-efficient maintenance as well as allows the store to adapt to sudden

growth or changes in operations. The platform is also suitable for distribution of

other types of digital content, such as video, music, e-books and online

magazines. "Ixonos Experience Store for Automotive is the first usability driven

store for vehicles, with safety as a key priority - this is one of the truly unique

aspects of this new product", says

Roope Suomalainen,

head of the

Experience business area at Ixonos. "Vehicles are getting connected and we

are in the forefront of bringing internet services to cars", explains Mr

Suomalainen.

"There are several similarities between the automotive industry and mobile

communications, but there are also significant differences", says

Timo

Salminen

, Director, Automotive & Home. "Ability to control the content to

avoid driver distraction is essential. On the other hand, we also need to enable

third parties to get controlled access to cars, such as for rear seat

entertainment", Mr Salminen continues.

Analytics is an essential part of the Ixonos Experience Store for Automotive.

The store allows customer relationships to be strengthened, for instance by

using individual user information to provide targeted services and information.

"If the consumer allows it, we can collect data about, for example, consumer

behaviour or driving style. This enables dealers to understand their customers

better and provide improved customer service", Mr Salminen, points out.

Part of the Ixonos Experience Store for Automotive offering is to provide the

tools and frameworks to build apps and services designed for the car

environment. "There is vast room for innovation, for example to enhance the

navigation service and the overall driving experience. Our design team,

together with our developers, has spent a lot of time to enable car

manufacturers to take advantage of the competence that we have built in the

mobile industry", states

Esa Nettamo

, Creative Director, Finland Design

Studio, at Ixonos.

In the coming years, many new cars will be connected and apps will become a

natural way to enhance the driving experience, communicate, enjoy

entertainment and obtain other services in vehicles. Ixonos anticipates that

connectivity will bring significant opportunities to the car industry. Ixonos IVI

Connect and Ixonos Experience Store for Automotive enable proactive

companies to provide their new innovations to enhance the driving experience.

In addition, these products provide simple APIs (application programming

interfaces) for all major smartphone platforms, allowing existing mobile

applications to be used in vehicles.

Links:

Ixonos' website

, or

follow Ixonos on Twitter

and

YouTube

Ixonos Experience Store

™

Ixonos' automotive solutions

Ixonos is a creative mobile solutions company. We develop wireless

technologies, software and solutions for connected devices and mobile

services. Together with our corporate customers, we design products and

services that let consumers enjoy inspiring mobile experiences. We enhance

the competitiveness of our customer companies by enabling superior user

experiences as well as faster time-to-market for their devices and services. We

have offices in

Finland

,

China

,

Denmark

,

Estonia

,

Germany

,

Great Britain

,

Slovakia

,

South Korea

and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki

Ltd. In 2011, the company's turnover was

81.4 million euros

and its operating

profit was

1.9 million euros

.

For more information, please contact:

Ixonos:

Roope Suomalainen, Director, Experience, tel. [phone],

[e-mail]

Timo Salminen, Director, Automotive & Home, tel. [phone],

[e-mail]

Esa Nettamo, Creative Director, Finland Design Studio, tel. [phone],

[e-mail]