MiH Jeans Launches Collaboration With goop

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• Publié par: mih-jeans
• Nombre de lectures: 25
• Langue: English

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MiH Jeans Launches Collaboration With goop

PR Newswire

LONDON, July 5, 2012

LONDON

,

July 5, 2012

/PRNewswire/ -- MiH Jeans is delighted to announce our

collaboration with goop (http://www.goop.com ) to bring you the perfect blue

jean: the Marrakesh Jean in a limited edition blue denim, Real Blue. Originally

produced in the 70s, the Marrakesh is one of MiH's most iconic cuts staying true

to the original with a nostalgic kick flare and jet front pockets. This limited-

edition collaboration is exclusively available to buy on goop

http://www.goop.com/shop/

Chloe Lonsdale, founder and creative director of MiH Jeans, says: 'It's been

really exciting to design a special jean for goop as I'm completely addicted to

their advice on life and all things lovely and it is a great match for MiH. The

perfect blue jean is a wardrobe essential and this style will last a lifetime.'

Founded by Gwyneth Paltrow, goop started in 2008 to share all of life's

positives. Gwyneth began curating the best of lifestyle to help her readers save

time, simplify and feel inspired.

Through years of seeking out the best of everything for their readers, the goop

Collection has developed from goop's increasing passion for collaboration and

design; through the desire to apply the same discerning philosophy of their

publication to the products that they are now creating. The second

collaboration in this curated series is indispensable to any modern woman: the

perfect blue jean.

"We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and

flattering. We left them free from any distress for you to break them in

naturally over time to achieve your own personal look and wash," says goop.

About MiH

MiH Jeans creates great fitting, beautifully made, sexy jean

jeans (http://www.mih-jeans.com) that you'll wear forever. Established in

London

in 1969, valuing top quality and premium design above all else, we have

stayed true to our authentic heritage in everything we do.

About goop

goop (http://www.goop.com) is a digital media and e-commerce company

founded by Gwyneth Paltrow in the fall of 2008. Over the past four years, goop

has grown into an eminent lifestyle publication, dedicated to informing and

positively inspiring its audience. goop gives readers access to exclusive limited-

edition collaborations, recipes, travel guides, fashion, wellness tips, cultural

notes and more. Incorporating the knowledge of expert contributors and

tastemakers, along with our own editorial eye and uncompromising style, issues

are delivered straight to your inbox every Thursday.