New Shop Concept: Karstadt Opens Second K TOWN Store in Cologne

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• Publié par: karstadt-warenhaus-gmbh
• Nombre de lectures: 40
• Langue: English

Extrait

New Shop Concept: Karstadt Opens Second K

TOWN Store in Cologne

PR Newswire

COLOGNE, Germany, September 15, 2012

COLOGNE, Germany

,

September 15, 2012

/PRNewswire/ --

Following the success of the K Town pilot project in

Göttingen, Karstadt opened a second K Town store in

Cologne

on 14 September. This new shop concept

forms a key part of the "Karstadt 2015" strategy. K

Town will contribute further to the modernisation and

differentiation of Karstadt.

"With our trendy, lifestyle-oriented K Town concept, we are targeting totally

new, modern customers with a very young lifestyle. The K Town pilot in

Göttingen has received great feedback from customers and suppliers and now,

after a year full of exciting experiences, it is ready for the market. Therefore, it

is now time to roll out our pilot project and start the expansion of K Town", says

André Maeder, Chief Retail Officer at Karstadt.

The K Town concept combines attractive, trendy brands in fashion, shoes and

accessories with a trendy and modern atmosphere. Unlike in Göttingen, the

Cologne K Town is not a separate store but with 2,000 square metres

integrated into the ground floor of the Cologne Karstadt department store.

"Karstadt has great potential in the field of modern, young and trendy fashion

and we will exploit this at many different levels - with new stores and changes

to existing stores", says André Maeder. "It is incredible what you can make out

of a department store."

The design of the Cologne K TOWN is reminiscent of a modern art gallery, with

screens, lighting installations beneath an open, more than 5-metre-high ceiling

and display stands that seem like works of art all creating a unique

atmosphere. At the heart of the store is the lounge area where customers can

relax with stylish drinks and snacks. Touch pads integrated into the tables offer

customers multimedia entertainment during their shopping break.

"Our K Town pilot project in Göttingen has clearly shown that customers come

to us not just to buy a product but also to enjoy the shopping experience.

Fulfilling this wish is our top priority and we are taking an important step with K

Town", says André Maeder.

The women's fashion brands at the Cologne K TOWN include Desigual, Mavi,

One Green Elephant and the hip Scandinavian label Gestuz. For men there are

brands such as G-Star, Blend, Scotch & Soda and Superdry. The area of shoes

displays the latest trends from Lacoste, Camper, UGG and other top brands,

and finally, customers can find the perfect accessory for their new outfit from

Pieces, Liebeskind or George, Gina & Lucy.

The first K TOWN store was opened as a pilot project in Göttingen in

September

2011

. It was already selected as "Store of the Month" in

December 2011

by

trade magazine TM and has also been nominated for Retail Week's

"International Department Store of the Year Award".

Contact

Karstadt Corporate Communication

[e-mail]

[phone]