NewsReach Announces Content Marketing Association Partnership

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• Publié par: newsreach
• Nombre de lectures: 24
• Langue: English

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NewsReach Announces Content Marketing

Association Partnership

PR Newswire

LONDON, September 20, 2012

LONDON

,

September 20, 2012

/PRNewswire/ --

Leading UK content marketing agency NewsReach is proud to announce a new

partnership with the Content Marketing Association. As part of the

collaboration, NewsReach will be a gold sponsor of the International Content

Marketing Summit in

London

on

November 28th

.

Content marketing in the UK has been growing at a rapid pace; brands know(1)

that they need to have a solid content marketing strategy and that their

audiences expect them to consistently deliver highly relevant, top-quality

content in a variety of formats. But it does not end with publication(2);

businesses need to use the content they produce intelligently in order to

enhance their brand through thought leadership, engage their audience on an

ongoing basis, and convert prospects into customers and customers into loyal

brand advocates.

Working with the CMA, NewsReach looks forward to supporting the growth of

the UK content marketing industry in the coming year, starting with their

involvement with the International Content Marketing Summit. At the event,

members of our team will be on hand to discuss the benefits of content

marketing and also to showcase how written copy, video, graphics and

animation can work together to achieve business goals. Attendees can

schedule a meeting with a NewsReach content marketing strategist at a

convenient time by contacting [e-mail], or drop by on the day.

NewsReach has also produced a white paper entitled "The True Value of

Content Marketing" which is available as a free download(3).

"Content marketing is the most exciting industry to be in at the moment, so we

are pleased to partner with the newly-rebranded Content Marketing

Association. We believe our collaboration with the CMA will further bolster the

growth in the industry through high-quality events such as the International

Content Marketing Summit," said Fergus Parker, NewsReach Director.

"The CMA is delighted to welcome NewsReach on board as a partner and also a

sponsor of the International Content Marketing Summit. As a leading provider

of content, video and marketing strategy, NewsReach will add real value to our

members as the UK content marketing industry continues to grow and go from

strength to strength," said Julia Hutchison, Chief Operating Officer of the CMA.

1. http://www.newsreach.co.uk/content-marketing/joe-pulizzi-brands-are-

starting-to-take-content-marketing-seriously

2. http://www.newsreach.co.uk/blog/2012/05/coca-colas-2020-vision-7-reasons-

why-content-marketing-is-the-real-thing/

3. http://www.newsreach.co.uk/white-papers/

About NewsReach

NewsReach has been a UK leader in content marketing since before content

marketing was fashionable. With a solid foundation in online journalism, the

company has grown to having a presence n

London

,

Manchester

,

Leeds

and

abroad.

At NewsReach, we understand how important it is to businesses to be able to

trust an agency with their branded content, to have a choice of content types

to suit their needs and to be able to see results.

We produce over 60 types of written content, from daily news articles and blog

posts, to white papers and landing pages, as well as infographics, video and

animation.

But we are more than content producers; we have a highly skilled team of

content strategists who expertly measure and analyse ROI and are able to

advise on how to deploy content to reach your specific goals.