Prophet Launches 'The Inspiratory' blog for the Interested and Interesting

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• Publié par: prophet-hodge-media-strategies
• Nombre de lectures: 16
• Langue: English

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Prophet Launches 'The Inspiratory' blog for the

Interested and Interesting

PR Newswire

SAN FRANCISCO, June 7, 2012

SAN FRANCISCO

,

June 7, 2012

/PRNewswire/ -- "The Inspiratory," a new blog

designed to showcase the full scope of its thinking, client successes, and

approachable style, has been launched by Prophet, a leading global brand and

marketing consultancy.

"We see The Inspiratory as more of a community than a typical blog, one

where we welcome marketers and others with an interest in brand and

marketing's role and impact to come and get inspired," said Michael Dunn,

Chief Executive Officer of Prophet.

The Inspiratory features bite-sized posts utilizing a variety of media, such as

videos and infographics, and provides commentary on trends and hot topics as

they are unfolding. It also will provide snapshots of the culture that

differentiates Prophet, from initiatives under its Prophet for Non-Profit banner

to outtakes from its Prophet Unplugged all-hands, bi-annual retreat (this year in

Iceland

) and idea jam. In keeping with its "community" nature, The Inspiratory

will feature the voices of the firm's people at all levels, and will periodically

highlight those of clients and other business partners.

"This is an exciting way for Prophet and our friends to act on all the advantages

and possibilities of today's digitally networked world," said Scott Davis, Chief

Growth Officer of Prophet.

"It's a great way to pull together all the facets of our digital persona, but to also

get creative in how we engage the wider community. Going beyond comments

and "likes," for example, we're planning to host real time Q&As with our

thought leaders and fun contests to inspire innovative thinking," Davis added.

Prophet also hosts two other blogs. In "Aaker on Brands," noted brand authority

and Prophet Vice Chairman David Aaker writes on topics ranging from brand

relevance to extensions to innovation. Prophet's PLAYSTUDIO blog curates

experiences and perspectives to better connect the discipline of inspiration with

the practice of business.

Additionally, Aaker regularly blogs for the Harvard Business Review and Fast

Company, and Davis blogs for Forbes.

"Blogging – especially how we're approaching it through The Inspiratory – can

be a compelling and engaging way to express our personality to our various

audiences," said Dunn. "We are excited for where this can take us."

Prophet is a strategic brand and marketing consultancy that helps its clients win

by delivering inspired and actionable ideas.

Media contact:

Sally Saville Hodge

[e-mail]

[phone]