Rajeev Goel and Kirk McDonald to Speak at Cannes Lions' First Annual TechTalk to Showcase Digital Media and Marketing Thought Leaders and Innovators

Informations

• Publié par: pubmatic
• Nombre de lectures: 23
• Langue: English

Extrait

Rajeev Goel and Kirk McDonald to Speak at

Cannes Lions' First Annual TechTalk to

Showcase Digital Media and Marketing Thought

Leaders and Innovators

PR Newswire

CANNES, France, June 14, 2012

CANNES, France

,

June 14, 2012

/PRNewswire/ --

Forward-thinking industry executives to participate in new conference track at

the world's largest celebration of creativity in advertising

Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic

have been selected to speak at The International Festival of Creativity's first

annual TechTalk program, an interactive, immersive experience centred

around innovation in digital media and marketing. They will present on the

topic, "What Can We Learn from the Best Consumer Brands: What Content

Producers Need to Understand about Connecting with Audiences…and Making

Money in the Process."

Sponsored by MediaLink, TechTalk is a dedicated platform for forward-thinking

businesses to demonstrate their pioneering work across the digital-marketing

value chain while simultaneously providing a space for these companies to

interact with the brand, publisher, and agency delegates at the Festival.

In addition to the PubMatic Executives, speakers such as Anthony Risicato,

Randy Kilgore, and Melinda McLaughlin, GM Platforms, CRO, and CMO,

respectively, of Tremor Video; Dan Gill, CEO, of Huddler; Janet Scardino and

Kevin Arrix, CEO and CRO, respectively, of Viggle; Keith Richman and Andy Tu,

CEO and SVP Marketing, respectively, of Break Media; and Allen DeBevoise,

CEO of Machinima will speak on trends affecting the marketplace and the

disruption which they are partially responsible for creating.

Michael Kassan, Chairman and CEO of MediaLink, summed up the unique

opportunity the TechTalk program provides, "TechTalk represents the

incredible growth and development of the digital media and marketing

industries. It combines the universal theme of how to navigate today's ever-

evolving media landscape with specific subject matter experts speaking directly

to strategies and solutions."

"We are thrilled to begin this new program at this year's festival," added Terry

Savage, Chairman of Cannes Lions. "This opportunity to amass such a valuable

line-up of companies and their hugely talented executives to speak is truly a

game-changer for us. To be able to hear directly from the lifeblood of the

technology, media and marketing industry, is an un-missable chance to learn,

be inspired and ultimately create ground-breaking work. We believe in these

companies and are enthusiastic about this collaboration with our sponsor,

MediaLink."

TechTalk's sessions will take place twice a day (

10 am

and

2 pm

) from

Monday

June 18th

through

Friday June 22

nd

in the Palais des Festivals and will be open

to all delegates. The PubMatic executives will speak on

Wednesday, June 20

th

at

2 pm

.

TechTalk Link: http://www.bit.ly/techtalkschedule

About 59th Cannes Lions International Festival of

Creativity,

17-23 June 2012

,

Cannes, France

:

The International Festival of Creativity, also known as Cannes Lions, is the

world's leading celebration of creativity in communications. Founded in 1954,

the Festival takes place every June in

Cannes, France

.

As the most prestigious international annual advertising and communications

awards, more than 30,000 entries from all over the world are showcased and

judged at the Festival. Winning companies receive the highly coveted Lion

trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio,

Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and

Integrated advertising, as well as the best Media, Direct, PR, Titanium and

Creative Effectiveness ideas. The Festival is also the only truly global meeting

place for advertisers, advertising and communication professionals. More than

10,000 delegates from 95 countries attend seven days of exhibitions,

screenings, as well as 57 high-profile seminars, 20 workshops and master

classes presented by renowned worldwide industry leaders. As the networking

and learning opportunity of the year, Cannes Lions is the must-attend event for

anyone involved in brand communication.

About MediaLink

MediaLink is a leading advisory and business development firm based in

Los

Angeles

and

New York City

that provides clients with critical counsel and

strategic direction on issues of marketing, advertising, media, and digital

technology. MediaLink operates fluidly at the intersection of technology,

marketing, commerce, and content to deliver innovative and productive

solutions that meet clients' most pressing business needs.

About Pubmatic

Since 2006, PubMatic has been at the forefront of developing innovative

technology to help publishers automate the process of evaluating and selling

their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium

publishers a real-time media selling platform for managing revenue and brand

strategy. PubMatic's platform combines real-time bidding (RTB), the most

comprehensive brand protection tools, unified optimization and audience

insights as well as hands-on support to serve the world's leading publishers.

PubMatic is privately held, backed by funding from August Capital, Draper

Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has eight

offices around the world in the U.S.,

Europe

,

Asia

and

Australia

.

Contact for more information:

Vaishali Patel, Marketing Manager

PubMatic

[e-mail]

T: [phone]

http://www.PubMatic.com

Helen Nassey, Account Manager

Propeller

[e-mail]

T: [phone]

http://www.propellergroup.com