Redbubble Launches Major Rebrand

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• Langue: English

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Redbubble Launches Major Rebrand

PR Newswire

MOUNTAIN VIEW, California, July 13, 2012

- The original e-commerce marketplace for independent art and design

products redesigns to favor individual consumer choice over corporate-curated

taste

MOUNTAIN VIEW, California

,

July 13, 2012

/PRNewswire/ -- Redbubble today

announced the culmination of a major rebranding project on

www.redbubble.com. The resulting new site design and logo reflect Redbubble's

continued commitment to support independent art and design. The rebrand

emphasizes the company's core conviction that shoppers prefer distinctive

products with meaning, soul, and wit over the mass produced, corporate-

curated merchandise that has become a mainstay of malls and chain stores in

the U.S. and abroad.

Redbubble began its rebranding project more than a year ago to refine how the

sites' artists connect with the more than five million monthly visitors. Launched

in 2006, the site now hosts more than 200,000 contributing artists worldwide

who together have uploaded 10 million works. Shoppers can order original

works as framed and unframed prints, canvasses, posters, t-shirts and other

apparel, decals, cards, and technology accessories, such as iPhone and iPod

cases.

"Other companies in the print-on-demand and 'crowdsourcing' space have

chosen to grow their businesses through licensing partnerships with mass

brands and by sanitizing their offerings to suit large retail outlets," said CEO

Martin Hosking. "We have decided to move in a different direction: toward a

marketplace that honors art and design while empowering consumers to

decide what's interesting, meaningful, clever and, ultimately, what sells."

The relaunch is the result of an extensive project, which involved quantitative

surveys, qualitative focus groups and usability research as well as interviews

with artists, designers and shoppers worldwide, all with the mission of bringing

more art into more people's lives while increasing the success of the website's

rapidly expanding community of artists and designers.

The rebrand represents the first major change to the Redbubble identity since

the site was launched. For the rebranded logo design and research, Redbubble

partnered with Australian-based brand and communications agency Cornwell

and the research group Pegasus.

The new design and logo position Redbubble as a window onto the art. The logo

acts as mask, stencil, and navigation element highlighting the art and the

artists. Among the changes to the site are navigational refinements, which

greatly simplify common user paths and a new home page layout that provides

a constant visual feast for artists and shoppers alike.

Please visit the newly rebranded Redbubble at: www.redbubble.com.

About Redbubble:

In a world of mass brands, chain stores and chain malls, Redbubble is an online

marketplace where products have personality, wit, soul and meaning. The

secret: artists from around the globe fill the site with their brilliance, and

Redbubble turns that aesthetic genius into ultra high quality products like t-

shirts, phone cases, stickers, and art to liven drab walls, giving shoppers

millions of individualized, authentic and affordable choices. Redbubble was

originally founded in 2006 in

Australia

where it continues to maintain

headquarters in

Melbourne

. The company has also established a U.S. base in

the

San Francisco Bay Area

. Redbubble is proud to be known internationally as

the premier source for high quality independent art and design and is the

largest on-demand site of its kind in the world.

www.redbubble.com

Contacts:

Victoria Shaw

[phone]

Email: [e-mail]