Retail Market Growth Spurs Adoption of Electronic Article Surveillance Systems in Southeast Asia, Finds Frost & Sullivan

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• Publié par: frost-sullivan
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Retail Market Growth Spurs Adoption of Electronic Article Surveillance Systems in Southeast Asia, Finds Frost & Sullivan

PR Newswire

KUALA LUMPUR, Malaysia, Jan. 2, 2013

Cost-effective solutions draw investments from price-conscious retailers

KUALA LUMPUR, Malaysia,Jan. 2, 2013/PRNewswire/ -- The electronic

article surveillance (EAS) market in Southeast Asia (SEA) will grow in

tandem with retail markets in its emerging countries. Since these emerging

countries have a relatively low EAS installed base; the market in the region is

poised for considerable growth.

New analysis from Frost & Sullivan (http://www.sensors.frost.com),Analysis of the Electronic Article Surveillance Market in Southeast Asia, finds that the market earned revenues betweenUS$30 - US$40 millionin 2011

and estimates this grow at a CAGR of 16.6% till 2016.

Increasing customer purchasing power and the positioning of countries such

as Malaysia, Singapore, and Thailand as shopping hubs bolsters the growth

of retail markets. This in turn, will increase the demand for EAS.

"Retailers in SEA realize that implementing EAS systems in stores can effectively reduce shrinkage and theft, thus improving profitability," saidFrost & Sullivan Research Analyst Susan Sahayan. "Theft prevention becomes crucial since retail margins are low and retailers will have to sell several of

the same product type to cover the loss of one stolen item."

The availability of cost-effective solutions also encourages EAS adoption.

EAS companies now offer mid-range and economy-range product lines.

Products with more functionalities that suit the requirements of different retail

applications are growing popular. The convergence of EAS systems with

video surveillance technologies is also gaining widespread retailer interest.

However, the lower costs of manned security in emerging countries such as

Vietnam, Indonesia, and the Philippines curb investments in EAS systems.

Cheap, low-quality solutions flooding the SEA market also impede growth.