Rixos Hotels Selects TrustYou to Provide Social Media Monitoring and Reputation Marketing

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• Publié par: trustyou-maven-communications
• Nombre de lectures: 32
• Langue: English

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Rixos Hotels Selects TrustYou to Provide

Social Media Monitoring and Reputation

Marketing

PR Newswire

MUNICH and ANTALYA, Turkey, May 30, 2012

MUNICH

and ANTALYA,

Turkey

,

May 30, 2012

/PRNewswire/ -- TrustYou, the

market leader for online reputation management in hospitality, today

announced it has been selected to provide social media monitoring and

reputation marketing for Turkish hospitality giant Rixos Hotels. One of the

world's fastest growing, luxury hotel chains

,

Rixos Hotels will use TrustYou to

maintain its spotless reputation for high quality and guest services at its 14

premium resorts & villas including five city hotels in key regions as diverse as

Turkey

,

Southeast Europe

, CIS Countries,

North Africa

and now the

Middle East

.

"At Rixos, our fundamental principle is to provide 100% guest satisfaction," said

Basak Erel, Rixos Hotels Senior Vice President of Brand Management.

"TrustYou's analytics will intensify our focus on guests' needs, sentiments and

perceptions so we can continue to fulfill the Rixos promise in the age of the

social web."

TrustYou's platform continuously gathers in 15 different languages, reputation

information from the world's top travel review and social media sites, including

Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter,

Qype, Yelp and blogs, for user-generated content pertaining to a particular

hotel. TrustYou takes opinions from all online reviews, tweets and posts and

creates a comprehensive Trust Score that reflects the global sentiment for a

business.

"Rixos is already known for their 'excellence' in the hospitality industry so they

already get the synergy between reputation monitoring and guest services,"

said TrustYou CEO and Co-Founder Benjamin Jost. "TrustYou can help them

understand what their guests like best to develop loyalty programs, discover

even more opportunities to excel at customer service and attract more even

more guests with the things they are doing right with sophisticated reputation

marketing tools that keeps them ahead of their competitors."

Specifically designed for the travel and hospitality industry, TrustYou enables

hoteliers to:

Get feedback with free satisfaction surveys

Access insights to reviews, tweets, and posts 24/7

See where they stand against competitors and peers

Identify strengths and weaknesses

Easily integrate review data on their hotel Website or Facebook page

Find out global sentiment for their hotel with the Trust Score a single rating they can

trust

Get up and running with just Internet access and a browser.

Rixos Hotels

Rixos Hotels, established in 2000, is one of the world's fastest growing, luxury

hotel chains. Dedicated to offering traditional Turkish hospitality and a unique

spa experience in the finest surroundings and luxury ambience, the Antalya

based group owns and operates premium resorts & villas including city hotels in

key regions as diverse as

Turkey

,

Southeast Europe

, CIS Countries,

North Africa

and now the

Middle East

.

The Rixos portfolio of exceptional properties is sited in prime and historic

locations. With more than 6,000 staff serving all its properties, the Rixos Hotels

have developed an innovative guest experience that blends the best of the new

and old. Designed to offer a unique luxury long stay experience, the Rixos villas

are beautifully furnished.

Tailor-made service with private butler and concierge is the ultimate choice of

the world's most distinguished travelers. At the heart of every Rixos hotel is a

revitalizing Wellness and Spa Center with an authentic Turkish Hammam,

offering a unique spa treatment, menu and atmosphere.

Known for their hospitality, attentive personalized service and fine cuisine, Rixos

Hotels received global recognition and top ratings from distinguished specialist

professional bodies such as the American Five Star Diamond Award, Conde

Nast, and Great Hotels of the World. The group is pleased to be the leisure

hotel of choice for discerning specialist travel and tour operators.

Rixos Hotels is continuing its rapid growth with particular focus on Eastern and

Middle Europe, the Mediterranean Coasts,

North Africa

and the Arabian Gulf

region. The group's vision and mission is to become a brand leader in the

premium global hospitality industry.

For more information about the company, please visit www.rixos.com

About TrustYou

TrustYou is the standard for reputation in the hospitality industry. TrustYou

measures global sentiment for more than 400,000 hotels worldwide and is the

first company to provide a single trust score representing all online opinions of

consumers around the world. Accor, Marriott, Starwood, Hard Rock Cafes,

InterContinental Hotels, Best Western Hotels, Maritime Hotels, Omni Hotels &

Resorts, Worldhotels, Micros-Fidelio, HolidayCheck are among TrustYou's

10,000 customers worldwide. Founded in 2008, TrustYou is based in

Munich

with offices in

Dallas

. Credit Agricole Private Equity and Holtzbrinck Ventures

are among TrustYou's investors. To learn more about TrustYou visit

www.trustyou.com

For TrustYou

For Rixos Hotels

Angela Nibbs

[e-mail]

[e-mail]