Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign

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• Publié par: kaplow-communications
• Nombre de lectures: 18
• Langue: English

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Selena Gomez to Partner with Case-Mate to

Launch New Global Marketing Campaign

PR Newswire

ATLANTA, July 25, 2012

ATLANTA

,

July 25, 2012

/PRNewswire/ -- Actress, singer and entrepreneur

Selena Gomez is partnering with Case-Mate as a part of its upcoming "Right

Case, Right Occasion" marketing campaign. Gomez will showcase Case-Mate's

line of fashion-forward smartphone and tablet cases in an integrated marketing

campaign that will include broadcast, digital, and social media-based

programming.

Case-Mate is the international design company known for creating fashion-

forward accessories that protect, adorn, and enhance mobile technology. The

upcoming integrated marketing campaign will feature a powerful roster of

fashionable, celebrity trend-setters who will inspire Millennials to outfit their

smartphones and tablets with cases that complement their various styles and

individual personalities.

"Fashion has become a huge part of my life, and I want to share this

experience with all of my fans," said Selena Gomez. "I'm really excited about

partnering with Case-Mate; they have so many stylish and beautiful cases that I

can switch out and use to accessorize any outfit."

Over the past several years, Selena has built a successful apparel line, Dream

Out Loud, at Kmart and recently launched a fragrance line. The fun-loving

superstar has millions of adoring fans around the world along with a massive

social media following.

"Selena Gomez was selected for our campaign because she personifies the

Case-Mate brand," said Shashi Reddy, Case-Mate's Founder and CEO. "She's a

role model to young fashionistas everywhere, and she knows how to stay true

to her own personal style."

The campaign is set to air beginning in

September 2012

.

About Case-Mate:

Case-Mate is the leader in design of fashion-forward accessories for mobile

technology and tablets. Since 2006, the company has helped consumers

express their individual style with products that protect, adorn and enhance

their mobile devices. Working with top designers from around the world and

using cutting-edge materials, Case-Mate's team of technology and design

aficionados has created an extensive repertoire of mobile and tablet cases

right for any style and every occasion. For more information,

visit http://www.case-mate.com.

Follow @CaseMate on Twitter and Like us on Facebook:

www.facebook.com/CaseMate.