Smartsave Unveils Latest London Offers Map

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Smartsave Unveils Latest London Offers Map

PR Newswire

LONDON, May 31, 2012

LONDON

,

May 31, 2012

/PRNewswire/ --

-Smartsave, the biggest specialist international attraction and tourist

promotional site, have published a new edition of their market-leading

London

discount voucher map-

The London Smartsave Map

is a pocket-size map of central

London

that

includes a Map of the London Underground and comes with over 130 discounts

to some of

London's

most popular attractions and restaurants including

St

Paul's

Cathedral, Ripley's Believe It Or Not, and the London Dungeon, and

restaurant chains such as Bella Italia, Pizza Express, Café Rouge, and Planet

Hollywood. It is distributed to over 750 centrally-located

London

hotels, to

brands such as Thistle, Radisson Edwardian, and Best Western. It also has the

largest circulation of all

London's

tourist publications.

With this new edition of the map, Smartsave have implemented several

changes that they hope will help the way people view, and use the map. As

James Harrabin, Product and Marketing Manager at Smartsave, said: "We've

made some substantial changes to the design of the map to help users

understand just how simple our message is, specifically that these discounts are

20% off with no restrictions or exclusions."

Mr Harrabin went on to say: "We've also added a number of attractions, from

The British Music experience at the O2, to the Arsenal Stadium Tour. And these

are just the start. We continue to work hard to bring in the biggest and most

popular attractions and restaurants in greater

London

."

Smartsave, a division of media group Metropolis International, has a legacy

creating similar products, as George Berzgal, Smartsave's Managing Director,

elaborated: "We've been producing these valuable maps, in one form or

another, since 1994 with which we've been able to amass a vast distribution

network. The value that the London Smartsave Map offers hotels, tourists, and

participating merchants is unmatched. The London Smartsave Map effectively

markets to a hard-to-reach target group; international tourists, which makes it

an excellent vehicle for the map's participating merchants. Mr Berzgal went on

to say: "We distribute it through carefully selected

London

hotels, international

travel agencies and tour operators. This means that for our merchants we drive

incremental business by putting them front and centre with customers that

have a large number of options available to them in

London

."

Having just successfully re-launched their popular website

(http://www.smartsave.com), Smartsave continue to build their worldwide

brand with a new edition of their popular

New York Smartsave Map

, which is

currently supplied to a large number of

New York

hotels, and offers the same

value to tourists and participating merchants as the edition. For the

New York

map they have recently added some key landmark attractions such as Central

Park Zoo, Bronx Zoo, NY Aquarium as well as continuing to promote attractions

such as Madame Tussauds, Ripley's Believe It or Not! and The Intrepid.

With a push to engage the millions of new tourists visiting

London

this summer

for the Olympics and the broadened focus on building out new markets in the

USA

, Smartsave continue to expand and refine their successful core business,

while also treading new ground.

About Smartsave:

Smartsave.com (http://www.smartsave.com) is a part of Metropolis

International Group's Reward and Loyalty Division. Established in 1994,

Metropolis is a media group that specialises in consumer business and travel

publishing.

Smartsave offers discounts at thousands of leading attractions, restaurants,

leisure activities, hotels, entertainment venues and shopping outlets. Smartsave

uses a variety of channels to provide these savings including guide books,

street maps, directories, websites and mobile apps. Families and individuals can

make savings in the UK, USA, France and Germany by presenting a Smartsave

code to obtain 20% off the ticket or total food and drinks bill for up to six people

at any of the participating merchant partners.