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Publié par | frost-sullivan |
Publié le | 19 décembre 2013 |
Nombre de lectures | 7 |
Langue | English |
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PR Newswire
MOUNTAIN VIEW, California, Dec. 19, 2013
-- Analytic tools measure social-site traffic to empower businesses with timely, actionable insights
Companies are recognizing the value of social media as a marketing and brand management tool, as well as customer service and support channel. Social media is also becoming a core consumer and business-user forum. Consequently, social media analytics emerged as a popular tool to measure social-site traffic, but more importantly, to obtain meaningful, actionable and timely insights.