Social Media To Be Main Channel of Communication During Bangkok Shutdown, Predicts Frost & Sullivan

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Social Media To Be Main Channel ofSocial Media To Be Main Channel of Communication During Bangkok Shutdown, Predicts Frost & Sullivan PR Newswire BANGKOK, Jan. 14, 2014 As anti-government protesters set to shutdown Bangkok, the pressure on Thailand's mass media have grown very rapidly. Recently, a number of Thailand's national TV broadcasters and major newspapers have been under scrutiny from both sides for being unfair in their coverage of the shutdown. Therefore, as the protest continues, there is high possibility that protesters could surround and occupy offices of traditional media such as print and broadcast in a bid to prevent them from functioning. This could result in difficulty in communications or inaccessible to news on current events for Thai people. It is expected that Social Media will once again become main channel of communication. However, there are key concerns regarding the role of Social Media in this particular event. Teera Kanokkanjanarat, Senior Analyst from Frost & Sullivan states that, "This year, social media websites and applications, such as Facebook and Line, have evolved from being either just a chat app or sharing tool to become major communication mega platforms. These platforms offer services beyond simple chat conversation to free voice and video calls and sharing media on Timeline. We have approximately 18.5 million Thai users on Facebook out of 25 million total internet users in the country.

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• Publié par: frost-sullivan
• Publié le: 13 janvier 2014
• Nombre de lectures: 5
• Langue: English

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Social Media To Be Main Channel of Communication During Bangkok Shutdown, Predicts Frost & Sullivan

PR Newswire

BANGKOK, Jan. 14, 2014

As anti-government protesters set to shutdown Bangkok, the pressure on Thailand's mass media have grown very rapidly. Recently, a number of Thailand's national TV broadcasters and major newspapers have been under scrutiny from both sides for being unfair in their coverage of the shutdown. Therefore, as the protest continues, there is high possibility that protesters could surround and occupy offices of traditional media such as print and broadcast in a bid to prevent them from functioning. This could result in difficulty in communications or inaccessible to news on current events for Thai people. It is expected that Social Media will once again become main channel of communication. However, there are key concerns regarding the role of Social Media in this particular event.