Steely Eye Multichannel Platform Future Proofs your Website for Mobile, Tablet, Social, Connected TV and the Next big Thing

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• Publié par: steely-eye-digital-media
• Nombre de lectures: 18
• Langue: English

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Steely Eye Multichannel Platform Future Proofs

your Website for Mobile, Tablet, Social,

Connected TV and the Next big Thing

PR Newswire

LONDON, June 28, 2012

LONDON

,

June 28, 2012

/PRNewswire/ --

The Steely Eye Multichannel Platform, available now for licensing, integrates

with existing content management workflows but enables optimized user

experiences for each channel, increasing conversion rates for online stores and

readership for content driven sites. Unlike other offerings that stop at merely

adding a mobile view, the Steely Eye Multichannel platform makes your digital

content truly future proof, supporting an infinite variety of new channels from

mobile and tablet sites, to Facebook and mobile apps and connected

televisions.

Steely Eye Technology Director Tim Ocock said; "Screen-scraping, or

transcoding, solutions that strip apart perfectly good websites only to

reconstruct them for mobile, are made obsolete by Steely Eye's next

generation Multichannel platform. We work with our clients to properly

separate content and presentation and our plugin framework allows legacy

sites to be made multichannel capable within days." The Steely Eye

Multichannel Platform avoids the pitfall of "cookie cutter" templates, enabling

brands to retain their own identity and continue to innovate with HTML5

powered interactions and app-like experiences in the browser, with support

from Steely Eye's world class digital design team led by former BBC mobile

guru, Jason Quinn.

Tony Grubb, CEO, Steely Eye said; "Today with the launch of our Multichannel

platform, it's truly possible for brands to offer a joined up experience to their

visitors across all digital channels. It is no longer feasible to manage multiple

different channels as separate offerings. As more and more new variations of

what we consider the web require optimised user experiences, organisations

throughout the world will need to adopt our Multichannel platform to manage

their online presence."

The Steely Eye Multichannel platform is already in use in sectors such as

hospitality, health insurance, eCommerce and newspaper publishing and

available now for integration with existing systems, or as a standalone CMS

solution.

For further information and licensing enquiries please contact:

Laura Hodge, Marketing & PR Manager

Email: [e-mail]

Tel: [phone]

SteelyEye are at Marketing Week Live, stand A107