Stella Artois Extends Partnership With Cannes Film Festival

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Stella Artois Extends Partnership With Cannes

Film Festival

PR Newswire

LEUVEN, Belgium, June 4, 2012

- Stella Artois to Serve as Official Partner through 2015

LEUVEN,

Belgium

,

June 4, 2012

/PRNewswire/ -- Stella Artois, the number one

Belgian beer in the world, announced today that the company has extended its

Official Partnership with the

Cannes

Film Festival through 2015.

Stella Artois' partnership with one of the world's most renowned film festivals

flows from the brand's long-time support of excellence in cinema. During this

year's film festival, the brand once again brought unique film experiences to its

fans around the world through private film screenings and exclusive events in

Cannes

and around the world. For the lucky Stella Artois fans who won a once-

in-a-lifetime trip to this year's

Cannes

Film Festival, the experience included not

only five-star hotel accommodations at the prestigious Majestic Barriere Hotel,

but also the unique opportunity to walk the red carpet at the Palais des

Festivals before taking in a screening of a competition film.

Fans in

Cannes

also had the opportunity to visit the pop-up Cannes Cinema

Club, located just off the famed Croisette. Open exclusively for the duration of

this year's festival, the Cannes Cinema Club offered guests the opportunity to

step back into

Cannes

circa 1963 – where the club is said to have inspired the

great moments in film…or so legend has it. Oozing with the era's sleek,

sophisticated cinematic style, the Cannes Cinema Club was the place to be

during the festival, having played host to events with partners including IFC

Films, the Film Society of Lincoln Centre, Mubi, and Little White Lies, to name a

few. Actors and directors in attendance included Garrett Hedlund, star of On

The Road, an official competition film, as well as Kellan Lutz, co-star of the

Twilight series. The actors stopped by to enjoy a chalice of Stella Artois. The

stars and director of Miss Lovely, an Official Selection for the festival's Un

Certain Regard award, conducted press interviews in the space.

"The

Cannes

Film Festival exemplifies the sheer joy that surrounds filmmaking

genius, and we are thrilled to deepen our relationship with this festival," said

Pablo Firpo, Global Marketing Manager, Stella Artois. "We applaud the

outstanding filmmakers who come to the

Cannes

Film Festival each year to

showcase their art, and look forward to continuing our relationship with the

iconic

Cannes

Film Festival."

For more information about the Cannes Cinema Club or Stella Artois please

visit: www.stellaartois.com

Stella Artois®

Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the

number one Belgian beer in the world and is present in over 80 countries. Stella

Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty

middle and crisp finish delivering a full flavor and a hint of bitterness. Stella

Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be

served in the unique Stella Artois® Chalice according to the 9-Step Pouring

Ritual to guarantee a perfect experience of this gold standard lager.