Teva® Defies Convention By Changing the Shoe Instead of the Stride

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• Publié par: deckers-outdoor-corporation
• Nombre de lectures: 35
• Langue: English

Extrait

Teva® Defies Convention By Changing the

Shoe Instead of the Stride

PR Newswire

GOLETA, California, July 10, 2012

- Action Outdoor Brand Delivers Trailblazing Technology For Outdoor Terrain

GOLETA, California

,

July 10, 2012

/PRNewswire/ -- Teva®, a leading action

outdoor brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK)

announced today the launch of the TevaSphere collection designed to meet the

performance needs of the outdoor athlete. With a first-of-its-kind spherical heel

and pod-arch system, the TevaSphere technology delivers a more natural point

of impact, efficient transition and superior stability on varied terrain.

"Teva has been providing innovative footwear for the outdoors since pioneering

the sport-sandal category almost thirty years ago," said Teva Brand President

Joel Heath. "We are, once again, putting our stake in the ground; with

TevaSphere we are delivering a technology-based solution that addresses the

shortcomings of both minimalist and over-supportive athletic shoes."

Participation in non-traditional outdoor sports such as adventure racing,

obstacle courses and mud runs is steadily on the rise. In an effort to meet the

demands of this growing group of consumers, Teva spent more than four years

developing the TevaSphere technology that solves a real problem for outdoor

athletes who face a diverse range of terrain and obstacles in their outdoor

pursuits.

The brand's product and design team collaborated with leading sports science

and human performance institute P3 (Peak Performance Project) to create the

first outdoor cross-trainer offering a spherical heel and pod-based arch support

system. P3 proved through extensive testing that the spherical heel lowers the

user's point of contact with terrain for a more natural point of impact and more

efficient transition. The pod-arch system provides specific support only where

needed, offering phenomenal stability without restricting freedom of

movement or adding unnecessary weight to the shoe.

"We took our testing beyond the traditional flat environments of a lab and

developed a way to test both uphill and downhill movements, mimicking the

various terrains of the outdoors," said Geoffrey Gray, Doctor of Physical

Therapy at P3. "Our extensive data showed that the TevaSphere represents the

best combination of performance and stability of any hiking, walking or running

shoe we tested."

The TevaSphere design stands in stark contrast to bulkier, squared-off heels

and over-cushioned insoles of other athletic shoes. It also addresses the poor

support found in "minimalist" footwear that encourages consumers to change

their stride to adapt.

"The majority of consumers continue to land on their heels whether running or

walking," said Chris Hillyer, Innovation Manager at Teva. "We felt compelled to

create a technology that allows people to transition through their stride in a

natural way without expecting the consumer to change."

Teva also incorporates proven technology from its other footwear lines in the

TevaSphere collection. The TevaSphere outsole is composed of Spider365

Rubber that provides supreme traction on various terrains. In addition, the

TevaSphere footwear collection offers a welcome aesthetic which transitions

easily from the trail to the sidewalk. Structural minimalism, non-sew synthetics,

flexible mesh and vibrant color define the versatile looks for the Spring 2013

line.

TevaSphere product offerings will debut in

February 2013

in styles for men and

women, including:

TevaSphere Speed

features quick-dry materials and lightweight design. The Speed is

available in two colors for men and women with a MSRP of

$120.00

(U.S.).

TevaSphere Trail eVent®

features eVent® breathable waterproof membrane, sturdy

design and toe bumper for added protection. The TevaSphere Trail eVent is available in

three colors for men and two for women with an MSRP of

$140.00

(U.S.).

TevaSphere Trail

is built for women who prefer the benefits of a sturdy trail shoe and

can forgo waterproof features. The TevaSphere Trail is available for women only, in

three colors with an MSRP of

$120.00

(U.S.).

TevaSphere Trail Mid eVent®

is available only in selected international markets.

Featuring all the benefits of the TevaSphere Trail eVent® but adding the extra

protection of a mid-cut height. Available in one color for men and women.

TevaSphere has received nomination for the 2012 Outdoor Industry Award

from the OutDoor show in Friedrichshafen,

Germany

. Winners will be

announced on

July 12th

and the resulting seal of quality will help consumers

identify functional, innovative and durable products within the industry.

Teva is owned by Deckers Outdoor Corporation

Teva is a division of Deckers Outdoor Corporation, a public company traded on

the NASDAQ at DECK. Deckers Outdoor Corporation strives to be a premier

lifestyle marketer that builds niche brands into global market leaders by

designing and marketing innovative, functional and fashion-oriented footwear

developed for both high performance outdoor activities and everyday casual

lifestyle use. Teva®, UGG®

Australia

, Sanuk®, Ahnu®, Mozo® and TSUBO®,

are registered trademarks of Deckers Outdoor Corporation. See

www.deckers.com for more information.