Thailand 8 Telecommunications Market Predictions for 2014

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Thailand 8 Telecommunications MarketThailand 8 Telecommunications Market Predictions for 2014 PR Newswire BANGKOK, Thailand, Dec. 6, 2013 -- By Marc Einstein, Industry Principal for Digital Media and Telecoms, Frost and Sullivan 2014 is shaping up to be another exciting year for the Thai ICT market, as mobile broadband is finally gaining momentum in the kingdom. Operators will benefit from increased smart device usage, but at the same time will struggle with competition from OTT services. Fixed broadband growth will remain low, while regulatory challenges over mobile spectrum will continue to impede growth while the mobile gaming market is set to flourish. 1 ．Smartphone customer migration will be the key challenge for mobile operators this year The Thai mobile market currently has 15.3 million smartphone users which represents roughly 25% of the domestic mobile user base. In 2014 we believe that encouraging mobile users to adopt smartphones will be the key challenge for local operators, as revenue from data services, especially using 3G services will be the best way for operators to stabilize their ARPUs in the face of cannibalization of voice and texting services from OTT platforms. The smartphone market will expand steadily in 2014 to reach over 20 million users and roughly 38% of the total mobile user base.

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• Publié par: frost-sullivan
• Publié le: 06 décembre 2013
• Nombre de lectures: 3
• Langue: English

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Thailand 8 Telecommunications Market Predictions for 2014

PR Newswire

BANGKOK, Thailand, Dec. 6, 2013

-- By Marc Einstein, Industry Principal for Digital Media and Telecoms, Frost and Sullivan

2014 is shaping up to be another exciting year for the Thai ICT market, as mobile broadband is finally gaining momentum in the kingdom.  Operators will benefit from increased smart device usage, but at the same time will struggle with competition from OTT services.   Fixed broadband growth will remain low, while regulatory challenges over mobile spectrum will continue to impede growth while the mobile gaming market is set to flourish.

1．Smartphone customer migration will be the key challenge for mobile operators this year