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Thompson & Morgan's Online Shopping Experience Flourishes with Full-Service Site Search from SLI Systems

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Thompson & Morgan's Online Shopping Experience Flourishes with Full-Service Site Search from SLI Systems PR Newswire LONDON and SAN JOSE, California, June 25, 2012 - Seed and Plant Retailer Enhances Merchandising and Adds Auto Complete, Offers More Robust Site Search with Dynamic Refinements and A-to-Z Product List LONDON and SAN JOSE, California, June 25, 2012 /PRNewswire/ -- SLI Systems (www.sli-systems.com) today announced that Thompson & Morgan (www.thompson-morgan.com) has improved its ability to merchandise its seed and plant products and provide faster and more accurate search results for its online customers since implementing full-service site search from SLI Systems. Thompson & Morgan, one of the UK's largest seed and plant retailers, is also using SLI's Auto Complete feature to make it easier for shoppers to use complex or hard-to-spell plant names as search keywords. Thompson & Morgan, which published its first seed catalogue in 1855, sells its seeds, plants, bulbs, and gardening supplies through catalogues and its website, as well as through major garden centre chains in the UK and Europe. The company began using SLI site search in 2010, then briefly switched to using the default site search solution integrated with its ecommerce platform later that year.
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Thompson & Morgan's Online Shopping
Experience Flourishes with Full-Service Site
Search from SLI Systems
PR Newswire
LONDON and SAN JOSE, California, June 25, 2012
-
Seed and Plant Retailer Enhances Merchandising and Adds Auto Complete,
Offers More Robust Site Search with Dynamic Refinements and A-to-Z Product
List
LONDON
and
SAN JOSE, California
,
June 25, 2012
/PRNewswire/ -- SLI Systems
(www.sli-systems.com) today announced that Thompson & Morgan
(www.thompson-morgan.com) has improved its ability to merchandise its seed
and plant products and provide faster and more accurate search results for its
online customers since implementing full-service site search from SLI Systems.
Thompson & Morgan, one of the UK's largest seed and plant retailers, is also
using SLI's Auto Complete feature to make it easier for shoppers to use
complex or hard-to-spell plant names as search keywords.
Thompson & Morgan, which published its first seed catalogue in 1855, sells its
seeds, plants, bulbs, and gardening supplies through catalogues and its website,
as well as through major garden centre chains in the UK and
Europe
. The
company began using SLI site search in 2010, then briefly switched to using the
default site search solution integrated with its ecommerce platform later that
year.
"It was immediately clear to us that the built-in site search solution did not
provide the flexibility to merchandise products within search, or the ability to
provide useful tools to our customers, like an A-to-Z product list or Auto
Complete for search suggestions," said Clare Dixey, group ecommerce
manager for Thompson & Morgan. "As soon as we implemented Learning
Search for the second time in early 2011, we regained the capabilities we
needed to highlight products in search, and deliver more relevant search
results."
With Learning Search, Thompson & Morgan can now change the position of
products within search results as needed for promotions or sales, and can also
add banners to search results pages with content relating to key search terms.
The company is also using SLI's Auto Complete, which offers search
suggestions as soon as shoppers begin typing a keyword. Since many plant
names can be difficult to spell, Auto Complete helps Thompson & Morgan
customers quickly find their desired plants, seeds, or gardening supplies and
minimizes the chance that they'll spell the name incorrectly.
As part of SLI's full-service approach, dedicated customer service managers
helped Thompson & Morgan quickly add an A-to-Z plant and product name
page to its site at no extra charge, providing a quick reference point for online
shoppers.
"For every online retailing challenge we've faced, SLI and its team of site
search experts have come up with a solution," Dixey said. "Our internal staff
come up with many ideas for adding value to our website via site search, but
we rely on the SLI experts to carry them out. They're a valuable part of our
extended ecommerce team."
SLI's search allows Thompson & Morgan online shoppers to choose how to view
and refine search results. Shoppers can see results in grid view or list view, and
can apply refinements for flower color, plant hardiness, and price.
"Full-service site search should provide much more than relevant search
results," said Shaun Ryan, CEO of SLI Systems. "For online retailers like
Thompson & Morgan, site search encompasses merchandising, navigation, and
the entire website experience, and is one of the most critical features a website
has."
SLI Systems' full-service, customized site search, navigation and merchandising
offerings helps businesses like Thompson & Morgan meet customer
expectations for relevant results and information, and also promote particular
products and brands, all based on previous visitors' search and click-through
activity. The solutions are dynamic, so results change as customer buying
trends and search terms shift. Additionally, SLI's offerings are backed by the
company's team of search and navigation experts, who oversee deployment of
Learning Search and provide ongoing management and support.
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and
user-generated SEO, and is the top SaaS-based site search provider to IR500
retailers. Unlike traditional search software, SLI Systems' patented technology
continuously "learns" from the behavior of visitors over time to deliver more
relevant results. This learning-based search and navigation technology
empowers retailers and content sites to enhance customer satisfaction by
helping site visitors find the products and information they seek as quickly and
efficiently as possible, increasing site conversions and average order value. SLI
Systems is a privately held company, with offices in
SAN JOSE
|
LONDON
|
NEW
YORK
|
MELBOURNE
|
CHRISTCHURCH
.
For more information about site search and improving the eCommerce user
experience, please listen to SLI hosted eCommerce podcasts at
http://www.ecommercepodcast.com, participate in the latest site search and
user experience discussions on the LinkedIn Group at
http://www.linkedin.com/groups?gid=2003952&trk=hb_side_g, or read about
the latest insight on site search, navigation, merchandising and SEO on SLI's
official blog at http://blog.sli-systems.com.
For more information about SLI Systems, visit www.sli-systems.com, watch the
SLI overview video at WatchSLIVideo.com, watch the SLI YouTube Channel at
http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at
http://twitter.com/slisystems, on Facebook at
http://www.facebook.com/slisystems, on Google+ at http://gplus.to/slisystems,
on Flickr at http://www.flickr.com/photos/slisystems, and now on Pinterest at
http://pinterest.com/slisystems.
FOR MORE INFORMATION:
Nancy MacGregor Hill
RealTime Communications
+1-510-733-6228
nancy@realtime-comm.com
www.twitter.com/nmhill / www.twitter.com/slisystems