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Trailer Telematics Increasingly Being Perceived as a Catalyst for Fleet Optimisation, Finds Frost & Sullivan

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Trailer Telematics Increasingly Being Perceived as a Catalyst for Fleet Optimisation, Finds Frost & Sullivan PR Newswire LONDON, July 3, 2012 - Trailer Telematics Transitioning from being viewed only as a Service to an Integral Part of Every Fleet's Business Model LONDON, July 3, 2012 /PRNewswire/ -- The trailer telematics market is fast developing into a major growth engine for the commercial vehicles telematics market in Europe. Immense opportunities await telematics vendors as a majority of the trailer population in Europe (as well as North America) remains underpenetrated. Within the trailer telematics market, trailer location and tracking is the most developed application. However, security concerns and the need for effective mobile asset monitoring and management are creating several new applications that are positioned in the growth development phase. The cost of trailer telematics hardware is declining, and fleets and leasing companies, along with their customers, are realising the benefits of several emerging telematics solutions. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of the European Trailer Telematics Market, finds that the potential size of the market is vast and not fully penetrated; less than 5 per cent in a pool of approximately 2.3 million trailers. However, this is estimated to rise to 18.2 per cent in a pool of nearly 3.1 million trailers in 2017.
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Trailer Telematics Increasingly Being
Perceived as a Catalyst for Fleet Optimisation,
Finds Frost & Sullivan
PR Newswire
LONDON, July 3, 2012
- Trailer Telematics Transitioning from being viewed only as a Service
to an Integral Part of Every Fleet's Business Model
LONDON
,
July 3, 2012
/PRNewswire/ -- The trailer telematics market is fast
developing into a major growth engine for the commercial vehicles telematics
market in
Europe
. Immense opportunities await telematics vendors as a
majority of the trailer population in
Europe
(as well as
North America
) remains
underpenetrated.
Within the trailer telematics market, trailer location and tracking is the most
developed application. However, security concerns and the need for effective
mobile asset monitoring and management are creating several new
applications that are positioned in the growth development phase. The cost of
trailer telematics hardware is declining, and fleets and leasing companies,
along with their customers, are realising the benefits of several emerging
telematics solutions.
New analysis from Frost & Sullivan (http://www.automotive.frost.com),
Strategic Analysis of the European Trailer Telematics Market
, finds that
the potential size of the market is vast and not fully penetrated; less than 5 per
cent in a pool of approximately 2.3 million trailers. However, this is estimated to
rise to 18.2 per cent in a pool of nearly 3.1 million trailers in 2017. The research
examines the penetration of telematics in trailers, especially in reefer, dry box,
tanker, curtain sider and flatbed trailers.
"Consolidation, horizontal collaboration and joint ventures among logistics
operators is expected to increase the need for an integrated supply chain
solutions provider providing end-to-end asset visibility," notes Frost & Sullivan
Senior Research Analyst Niranjan Manohar.
To stay in business and survive competition, fleets must maximise efficiency in
all aspects of their operations. Fleets are becoming aware of the tremendous
productivity maximisation benefits that trailer telematics can offer to their day-
to-day operations, thereby reducing costs.
As trailers are an integral part of freight movement, enhancing elements such
as productivity, security, and utilisation of these mobile assets that haul the bulk
of industrial and consumer goods in
Europe
, is emerging as a key issue.
"As the fleets' and leasing companies' operations get increasingly interfaced
with that of their customers, the need for effective trailer tracking for
productivity improvement is more critical now than ever before," explains
Manohar.
Efforts are being made to standardise enabling technologies and to absorb
steady price declines, without compromising on profitability. In the medium-
term, price-sensitiveness of the market is expected to ensure a future where
price declines in both hardware and services market will be evident.