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Very.co.uk's Celeb Designers Unveil Their AW12 Mid Season Collections

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Ajouté le : 29 septembre 2012
Lecture(s) : 14
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Very.co.uk's Celeb Designers Unveil Their
AW12 Mid Season Collections
LPOR NNDeOwNs,w iSreeptember 26, 2012

September 26, 2012
/PRNewswire/ --
As the weather is swiftly changing from Summer to Autumn, Fearne, Holly and
Jameela launch their winter wardrobes full of cosy knitwear and glam Christmas
dressing for Very.co.uk
Mid season sees Fearne designing a sophisticated collection of partywear, with
key pieces such as the cowl neck maxi gown, £85. In a vibrant violet colour, this
maxi dress features statement embellishment with a subtle vintage twist.
Throughout Fearne's time at Very.co.uk, her collections continue to be an
eclectic nod to various decades, from the metallic shift dress reminiscent of
Debbie Harry, £49, the circle appliqué '60s dress which screams Twiggy, £49, to
a sultry red figure-hugging "Mad Men"-esque mini dress, £55.
The faux-fur coat encapsulates the different vintage influences by remaining a
timeless classic - a garment which has been in style throughout the 20th
century and into the 21st century. Fearne's addition of large patch pockets and
collarless design adds a modern twist to an essential wardrobe staple.
Jameela Jamil launched her first collection with Very.co.uk back in May. Her mid
season range is a strong addition to the individual style we saw in Jameela's AW
The palette of red, blue, black and cream brings the range of girly going-out
dresses and androgynous tailoring into an alternative and edgy way of dressing
for Christmas. Her wide-leg jumpsuit, £49, is finished off with quirky dungaree-
style braces, teamed with her tailored puff sleeve shirt, this is one of the key
looks from Jameela's collection.
Keeping the winter season casual and cool, Jameela's range also ticks the boxes
with a cobalt blue knitted cropped jumper, £29, and high-waisted polka dot
shorts, £29.
Known for her glamorous style, Holly Willoughby's mid season range does not
disappoint when it comes to evening wear. Her collection of floor-length
embellished gowns in luxurious fabrics positions Holly's range at the forefront
for opulent Christmas dressing from £89.
For something a little more toned down, Holly's range also showcases more
casual day dresses whilst maintaining a strong sense of style. The pleat
shoulder pencil dress is cut-to-curve and stands out in a strong teal-blue colour,
£59, while the floral printed jersey dress is feminine and easy to wear, £39.
Visit Very.co.uk to see the full collections from Fearne, Holly and Jameela and
indulge in some glamorous winter dressing.
About Very:
Very is part of Shop Direct Group - the UK's leading online and home shopping
retailer - which operates across 49 countries, including the US and
The Group has 5m active customers.

The Group has 5m active customers.
Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and
many more.
The Shop Direct Group brands receive over 600,000 website visits every day.
We deliver more than 25m parcels a year.
We sell more than 800 brands - including leading fashion labels and our own
Our brands include:
Shop Direct PR Team, +44(0)844-292-4572