Voice Group Highlights How Lead Generation Can Help SMEs

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• Publié par: voice-group
• Nombre de lectures: 5
• Langue: English

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Voice Group Highlights How Lead Generation

Can Help SMEs

PR Newswire

SHEFFIELD, England, June 18, 2012

SHEFFIELD, England

,

June 18, 2012

/PRNewswire/ --

Small to medium enterprises can benefit greatly from lead generation; Voice

Group reveals how

For a company to grow it needs new customers and new customers come from

new leads. Business lead generation is therefore an essential cog in the growth

machine of a company. Lead generation is particularly important to small and

medium sized enterprises looking to take on larger businesses.

However, small and medium sized businesses don't always have the scope, in

terms of time, staff and skill, to generate leads themselves. Many need outside

help and this is where Voice Group comes in. It is a specialised business dealing

entirely in contact services, from market research through to lead generation

and call centres. It can create leads that convert thanks to its highly trained

team of specialist lead generators and its almost innate knowledge of the

market. It knows the benefit of good leads and just how important business

lead generation is to a company's growth, particularly for companies that are

just beginning to get off the ground.

Leads can come through a variety of methods from advertising to direct

marketing campaigns, but generally these leads aren't qualified, i.e. they don't

convert into sales. Often people are drawn to a new company purely out of

curiosity or because of free giveaway campaigns. Although some of these leads

will convert, often the return on investment (ROI) is low. However, Voice Group

generates highly qualified leads thanks to market research methods targeting

consumers that are likely to be interested in the product and/or service on

offer. When consumers are genuinely interested in a product and/or service it

generally converts into a sale, so ROI is high. Additionally, there may be

opportunities to cross- or up-sell similar or additional products, and Voice

Groups' highly skilled call centre staff is able to do this with ease.

For new businesses with little capital, lead generation is pretty much the only

way to bring in business. The only other option is advertising but this can be

expensive and ROI will be low without proper market research. Lead generation

is therefore part and parcel of any growth plan.

Jon Wall,

Chantrey House,798 Chesterfield Road,

Sheffield

, S8 0SF

Telephone: [phone]