Tracking Global Happiness

Kelly.Sabourin

Description

These are the findings of the Global @dvisor Wave 52 (G@52),
an Ipsos survey conducted between December 3rd to December 17th ,2013

Informations

• Publié par: Communicare
• Publié le: 31 janvier 2014
• Nombre de lectures: 55
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Global @dvisor

Tracking Global Happiness These are the findings of theGlobal @dvisorWave 52 (G@52), rd th an Ipsos survey conducted between December 3 to December 17 ,2013

A Global @dvisory –G@52–December 2013 TRACKING GLOBAL HAPPINESS

Analytic Components

Global @dvisor

There is one analytic component that makes up the findings of this monthly report. Each analysis comes from tracked questions dealing with:

 1. Taking All Things Together, Citizen Consumers Who Are Happy Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?

© 2013 Ipsos

A Global @dvisory –G@52–December 2013 2 TRACKING GLOBAL HAPPINESS

Global @dvisor

Methodology •findings of the research conducted by global research company Ipsos. The research wasThese are conducted on the “G@52”wave between December 418, 2013.  •The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around the world via the Ipsos Online Panel system.  • in thethe survey presented herein, an international sample of 18,153 adults aged 18 64For the results of US and Canada, and age 1664 in all other countries, were interviewed.  •Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.  •The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/ 3.5 percentage points and one of 500 is accurate to +/ 5.0 percentage points in their respective general populations.  •In countries where internet penetration is approximately 60% or higher, the data output is considered to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining countries surveyed–Brazil (45.6% Internet penetration among its residents), China (41%), India (11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), South Africa (17.4%) and Turkey (45.7%)—have lower levels of connectivity. The samples in these countries are therefore considered reflective of the online populations in these countries and tend to be more urban and have higher levels of education and income than the general population. A  Global @dvisory –December 2013  G@52  The Economic Pulse © 2013 Ipsos

50%

40%

Global Average Tracked Global Citizens Assess Their State of Happiness

Total  Very Happy

Global @dvisor N/C

30% 26% 25%25%25%25%25%25%25% 24% 24% 24% 23% 23%23%23%23% 23% 23%23% 22% 22% 22%22% 22% 22%22% 22%22%22%22%22%22% 21% 21% 21% 21% 21% 20%20%20% 20%20%20%20%20% 20%

10%

0%

Taking all things together, would you say you are... © 2013 Ipsos

A Global @dvisory –G@52–December 2013 4 TRACKING GLOBAL HAPPINESS

Global @dvisor Global Average Tracked 1 Global Citizens Assess Their State of Happiness Total–Very + Somewhat Happy 90% 81% 80% 80%80% 80% 79% 79% 79%79% 80% 78%78% 78% 77% 77%77%77% 77%77% 77% 77%  77% 77% 77%  76%  77%  76% 76%76% 76%  76% 76% 76% 76%76%  76% 76% 76%  75%75%75% 75% 75% 75%75% 74% 70%

60%

50%

40%

Taking all things together, would you say you are... © 2013 Ipsos

A Global @dvisory –G@52–December 2013 5 TRACKING GLOBAL HAPPINESS

Global @dvisor

All Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 'Very Happy' Total 20% Indonesia 55% India 41% Mexico 38% Brazil 33% South Africa 26% United States 26% Canada 24% Argentina 22% Sweden 22% Turkey 22% Saudi Arabia 20% Australia 19% Belgium 17% Great Britain 16% Japan 12% Poland 12% Spain 12% France 11% Germany 11% Russia 11% China 10% Italy 9% Hungary 8% South Korea 6% A Global @dvisory –G@52–December 2013 6 TRACKING GLOBAL HAPPINESS © 2013 Ipsos

Global @dvisor Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? Very Happy Rather Happy Total Happy Total 20% 55% 75% Indonesia 55% 37% 92% India 41% 43% 84% Mexico 38% 35% 73% Brazil 33% 49% 82% South Africa 26% 55% 81% United States 26% 58% 84% Canada 24% 62% 86% Argentina 22% 43% 65% Sweden 22% 64% 85% Turkey 22% 55% 77% Saudi Arabia 20% 56% 76% Australia 19% 65% 84% Belgium 17% 65% 82% Great Britain 16% 63% 80% Japan 12% 54% 66% Poland 12% 60% 73% Spain 12% 47% 58% France 11% 68% 79% Germany 11% 66% 77% Russia 11% 48% 59% China 10% 72% 82% Italy 9% 60% 69% Hungary 8% 45% 53% South Korea 6% 56% 61% A Global @dvisory –G@52–December 2013 7 TRACKING GLOBAL HAPPINESS © 2013 Ipsos

Global @dvisor Country by Country Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all?

A Global @dvisory –G@52–December 2013 TRACKING GLOBAL HAPPINESS

Global @dvisor Argentina–ngTrkiac Taking all things together, would you say you are very happy, rather 3 happy, not very happy or not happy at all? Total Happy Argentina Rather happy Very happy 70% 69% 69% 69% 68% 70% 67% 69% 68% 68% 68% 67% 67% 67% 67% 67% 67% 67% 67% 67% 66% 67% 66% 64% 66% 65% 65% 65% 64% 64% 62% 59% 59% 59% 58% 58% 58% 54% 47% 45% 41% 45% 45% 45% 47% 47% 48% 44% 46% 38% 48% 44% 46% 45% 45% 44% 46% 43% 43% 43% 48% 46% 48% 44% 49% 45% 47% 33% 47% 44% 38% 38% 38% 41% 39% 32%

22% 22% 17% 25% 22% 18% 22% 21% 23% 23% 23% 24% 23% 23% 19% 19% 19% 22% 18% 18% 26% 25% 19% 21% 22% 20% 21% 21% 22% 21% 19% 22% 21% 23% 22% 21% 22% 22% Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 A Global @dvisory –G@52–December 2013 9 TRACKING GLOBAL HAPPINESS © 2013 Ipsos

Global @dvisor Australia–kiaTcrng Taking all things together, would you say you are very happy, 3 rather happy, not very happy or not happy at all? Total Happy Australia Rather happy Very happy 91% 89% 88% 88% 88% 88% 88% 87% 87% 86% 86% 85% 87% 85% 86% 85% 85% 86% 85% 85% 84% 85% 84% 84% 84% 84% 83% 83% 83% 83% 83% 82% 82% 81% 81% 82% 80% 81% 53% 50% 57% 58% 56% 60% 60% 61% 56% 58% 59% 61% 55% 56% 56% 56% 59% 57% 63% 60% 62% 59% 63% 58% 58% 64% 66% 62% 59% 61% 65% 63% 65% 59% 61% 61% 65% 62%

38% 32% 38% 27% 29% 24% 31% 27% 25% 26% 32% 29% 28% 28% 23% 26% 28% 28% 27% 24% 23% 23% 22% 27% 22% 24% 21% 24% 21% 20% 21% 21% 20% 20% 22% 22% 19% 19% Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 A Global @dvisory –G@52–December 2013 10 TRACKING GLOBAL HAPPINESS © 2013 Ipsos

Global @dvisor Belgium–ingTkcar Taking all things together, would you say you are very happy, N/C rather happy, not very happy or not happy at all? Total Happy Belgium Rather happy Very happy 88% 88% 87% 87% 86% 85% 86% 86% 86% 85% 85% 86% 86% 85% 85% 84% 84% 83% 83% 83% 83% 83% 82% 83% 82% 82% 82% 81% 81% 82% 80% 79% 80% 81% 80% 79% 80% 78% 66% 68% 65% 65% 64% 66% 66% 64% 67% 63% 71% 69% 67% 63% 67% 65% 63% 69% 62% 70% 68% 64% 63% 65% 66% 64% 66% 63% 67% 67% 64% 65% 65% 67% 64% 62% 66% 68% 21% 19% 15% 21% 20% 18% 18% 19% 20% 21% 18% 20% 16% 15% 15% 15% 16% 17% 21% 16% 18% 18% 21% 17% 15% 14% 16% 19% 17% 20% 11% 18% 21% 16% 15% 16% 14% 17% Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 A Global @dvisory –G@52–December 2013 11 TRACKING GLOBAL HAPPINESS © 2013 Ipsos