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View related document - Scandinavian Countries Lead the Way in E ...

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• Publié par: aqinetid
• Nombre de lectures: 119
• Langue: English

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  

 

 

FOR IMMEDIATE PUBLICATION Contact: Steven Van Belleghem

Senior Consultant Tel.: [phone] Mob.: [phone] Fax: [phone] e-mail: [e-mail] www.insites-consulting.com

    

      

      
  !   In most European countries at least half the internet users have experience with e-commerce. In the Scandinavian countries, an impressive three out of four surfers have purchased goods or services online. The South European countries are lagging behind slightly (44% e- commerce penetration), as is Belgium (47%). This is but one of the major conclusions from a European market study conducted by European research agency InSites Consulting. The study also reveals that the practice of online trading of goods with other internet users (e.g. on eBay) is most widespread in Germany, Belgium, the Netherlands and Sweden.   In May, European research agency InSites Consulting conducted a large-scale European internet study in order to map the internet profile and behaviour of the European internaut. Surfers from a total of 10 European countries participated in this survey. 80,000 internauts from Belgium, the Netherlands, the UK, Germany, France, Sweden, Denmark, Switzerland, Italy and Spain took the survey. The figures are representative for the internet population of the individual countries.   French, German and English Internauts Make the Most Online Purchases More than 70% of Swedish and Danish surfers have had prior experience purchasing goods or services online, thereby confirming the Scandinavian countries as Europe’s front runners with regard to e-commerce. The Netherlands (67%) and France (64%) are in the same ballpark as these top e-commerce countries, while the stragglers are the South European countries (Spain & Italy: 44% of internauts are online shoppers) and Belgium (47%). The average European e-shopper makes some seven or eight online purchases a year. French, English and German surfers, however, are much more enthusiastic e-shoppers with roughly one online transaction a month. Belgium and the Netherlands have the lowest score in this regard with a mere five web purchases a year. Similar types of products are being purchased in the different European countries. The top three consists of transport tickets, clothing articles and books. Dutch, English, German and Swiss internauts mainly buy books, whereas Belgian, French, Spanish, Italian and Swedish e-shoppers are most interested in transport tickets.        

   