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Media Kit, Vice Magazine, 2012

5 pages
Media Kit, Vice Magazine, 2012
Vice.com : l'antre des activités immorales, du journalisme d'investigation et des meilleurs documentaires du monde.
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VICE GENERAL INFO
VICE MAGAZINE VICELAND
Number of readers (for one magazine): www.viceland.
100% geotargeted
Periodicity:
4 (resulting from independant sur- Monthly unique visitors (for Belgium
veys) only):
Monthly print run in Belgium: 5 .000
monthly
Monthly print run in Belgium: VBS
25.000
www.VBS.tv
Monthly reach in Belgium:
geotargeted
100.000 consumers
Monthly unique visitors (for Belgium
(18-35 / trendsetters, early adopt-
only):
ers, early masses & first-gen read-
55.000
ers)
NEWSLETTER
DISTRIBUTION
Periodicity:
The best fashion shops, music
weekly
stores, fine arts schools, art gal-
Numbers of contacts in Belgium:
leries, show venues, bars and res-
1 .000
taurants.
Number of distribution points: 240
Complete run is obtained in the
first two weeks of distribution
(resulting from distribution sur-
veys).
CFRATES & SPECS
MAGAZINE DISCOUNTS
RATES
BE NL AD BUY RATE GROSS DISCOUNT

FULL PAGE ! ,- !"4.250,- 4X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
HALF PAGE !" .100,- !"2.900,- 8X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.5%
QUARTER PAGE !" ,- !"1.730,- 12X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%
SPREAD !" !"($#%%&'
FRONT SPREAD !" ,- !"8.200,-
BACK COVER !" ,- !"7.400,-
INSIDE BACK COVER !" . 00,- !"4.300,-
DEADLINES DIMENSIONS
SINGLE PAGE
BLEED + TRIM . . . . . . 219mm w x 282mm h
DATE STREET AD CLOSING ART CLOSING TRIM AREA . . . . . . . . . 213mm w x 276mm h
ISSUE VN DATE DEADLINE DEADLINE
LIVE AREA . . . . . . . . . . 200mm w x 263mm h
DEC - JAN V5N10 20-dec 30-nov 6-dec
SPREADFEBRUARY V6N1 18-feb 28-jan 3-feb
BLEED + TRIM . . . . . . . 432mm w x 282mm hMARCH V6N2 11-mrt 21-feb 24-feb
TRIM AREA . . . . . . . . . 426mm w x 276mm hAPRIL V6N3 9-apr 21-mrt 24-mrt
LIVE AREA . . . . . . . . . . 400mm w x 263mm hMAY V6N4 6-mei 18-apr 21-apr
Due to the adhesive binding, horizontal displace-
JUNE V6N5 3-jun 17-mei 20-mei ment between boths parts of the image may
occur on double-spreads. Therefore we recom-*JULY Same issue as june.
mend a doubling of 3 mm of the image from the
AUGUST V6N6 5-aug 18-jul 22-jul middle on each side of the page.
SEPTEMBER V6N7 7-sep 22-aug 25-aug
OCTOBER V6N8 10-okt 23-sep 27-sep 1/2 PAGE HOR . . . . 197mm w x 124mm h
NOVEMBER V6N9 10-nov 24-okt 27-okt 1/2 PAGE VERT . . . . 95mm w x 257mm h
‡DECEMBER V6N10 9-dec 22-nov 25-nov 1/4 PAGE SQUARE . . . . . 95mm w x 124mm h
HOW AND WHERE UPLOAD GRAPHICS
File Formats: Quark/Indesign (embed URL: viceland.com/viceupload/ft2.php Visuals must be CMYK (never RGB,
all fonts and images), if you have to USER: . . . . . . . . . . . . . . . viceupload nor duotone, multichannel). All art
send as any format please make Illus- PASSWORD: . . . . . . . . . . . . . vice88 must be at least 300 dpi. If you have
alot of line art (1-bit images) it’s recom-
or TIFF. Email us when you have uploaded an mended that you deliver art at 600 dpi
to prevent pixelation.
We only accept PDFs according to our don’t just call it “Vice”! REMEMBER: Always keep important
joboptions (see “Graphics”). info like photo credits etc. away from
the bleed or they might get chopped.
All ads have to be sent in a digital
format, either online or on CD. Files CONTACT
smaller than 10 MB can be zipped
, 7JODFOU'SBVTTFO
and emailed to lise@viceland.be. All
Lamorinierestraat 161, 2018 Antwerpen
Tel: +32 (0) 3 232 18 87
uploaded to our server.
Fax: +32 (0) 3 400 10 68
E-Mail:
Mobile:

WJODFOU!WJDFMBOECF4BMFT.BOBHFS#FMHJVNRATES VICELAND & VBS
Vertical Banner . . . . . . . . . . . . . 35 CPM
Size: 160 x 600px
Square Banner. . . . . . . . . . . . . 50 CPM
Size: 300 x 250px
Homepage Banner. . . . . . . . . . . 60 CPM
Vertical banner Square banner
Size: 600 x 300px (Viceland only)
Leaderboard. . . . . . . . . . . 40 CPM
Size: 728 x 90px (Exclusively for Viceland or VBS)
Horizontal Banner . . . . . . . . . . 25 CPM
Size: 468 x 60px (Viceland only)
Homepage banner Leaderboard
Newsletter (1 k recipients). . . . . . 1250
Horizontal banner Newsletter
Vertical Banner . . . . . . . . . . . . . 25 CPM
Size: 160 x 600px
Square Banner. . . . . . . . . . . . . 40 CPM
Size: 300 x 250px
Onscreen Banner. . . . . . . . . . . 50 CPM
Vertical banner Square banner
Size: 480 x 270px (VBS only)
Leaderboard. . . . . . . . . . . 35 CPM
Size: 728 x 90px (Exclusively for Viceland or VBS)
Brand Integration /
Product Placement . . Rates Upon Request
Size: 468 x 60px (Viceland only)
Show Sponsorship. . Rates Upon Request
Leaderboard Onscreen banner 1 month (VBS only)
Banner Roadblock . . . . . . . . . . .60 CPM
Size: 160 x 600px + 300 x 250px (VBS only)
Channel Sponsorship. . Rates Upon Request
1 month (includes player branding, VBS only)
Pre-Roll Video Streaming Brand integration/Product
Placement
RECENTE PERS
“Trendwatchers say that today, VICE is “VICE is an international cult mag. VICE “[Among the] biggest brand success
one of the most cutting-edge and hip stories of the year”
magazines in the western world.” all over the world.” -Advertising Age, “The Marketing 50”
-De Standaard -TMF
“Often so far and away the funniest print
“Our favourites are the do’s and don’ts: “A smart mix of idealism, rebellion and a publication in the world that it’s sort of
pictures taken on the streets and at parties very clever marketing strategy.” embarassing to compare anything else
of the hottest and the worst looks ever.” -Media.com, De Morgen
with it. The VICE zeitgeist is hard to
-Weekend Knack
“Scurrilious… the hottest magazine.”
-Business Week-NME
release party. Hotdam, gnarly mad it was.
“…delivers humour by the crateloadVICE pulled of their we-are-the-cool-
a continuum that includes the hip,and skewed intelligent cultural analysis
estofthe-current with ease and allure.”
melded to a shocking gift for irreverent subversive aesthetic of VICE Magazine”
-Kenson, Wifebeater.be -New York Times Magazinedelivery…”
-Arena
TESTIMONIALS
“Freitag never did any advertising. But “You love us or you hate us, just like “VICE is the most interesting magazine
for VICE, it was worth to break that Red Bull Vice sweares by this attitude. currently being produced. It stands like
Hence, the perfect ‘partner-in-crime’ to a shining star set against the sky of therule... They rock - This works!”
Alex Braunschmidt, communicate our activities and give rest of the titles on the newsstand. I
wings to their ‘talk-of-town’ parties would recommend advertising in VICEMarketing Manager, Freitag
and events.” to anyone. It works!”
Kim Huyskens, BLT Marketing Richard Willis, Vital Sales and“Rebel on the outside - professional on
Manager, Red Bull BE/LUX Marketing, Marketing Managerthe inside. No fake talks but to the
“VICE is a magazine with guts and this
is something people look for. Whereworking class hero within the fashion “We found in VICE a partner with the
other magazines stop, VICE dares to go
industry. right attitude to make things ROCK.”
beyond.”Raf Geenen, Marketing Coordinator, Catherine Vaes,
Bart Creemers, Brand Manager,
VF Europe, LEE Press & Communication, JIM
Campari
and has totally broken the mould in the
“I’ve known Vice for years as one of worldwide magazine landscape whichthem on the cutting edge.”
was desperately needed. Andy Capper isJohn Reid, Managing Director,
Naturally we looked for an active one of the most provocative and entertainingWEA London
collaboration once the Belgian edition editors out there - he’s totally
entered the media ring. Vice’s target got it. Just as importantly, the VICE
“We had more reaction to our group (young, trendy, edgy and little
advertising in VICE than in any other crazy) is exactly the people we target we’re proud to say that we’ve partied
magazine ever used.” with our communication for our with them all over this globe.”
Anne Stringer, Etnies, Marketing releases.” Nijiko Walker, Rockstar Games
Manager Amelie Van Hoorebeke, Marketing Marketing Director
Manager, V2 REcords
VICE CONTACTS
Mark Vandevelde Fred di Bono Jill Mathieu Tine Wilberts
mark@viceland.be fred@viceland.be jill@viceland.be tine@viceland.be
+32 (0) 477 70 07 47 +32 (0) 478 27 49 59 +32 (0) 497 76 02 84 +32 (0)473 821 913