Medical Technology in Web 2.0 - weinmann.de

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Medical Technology in Web 2.0 - weinmann.de

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• Arts

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• Publié par: alurenum
• Nombre de lectures: 136
• Langue: Français

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PRESS RELEASE

Medical Technology in Web 2.0: Facebook, YouTube

16 September 2010

______________________________________________________________________________________

Weinmann joins Facebook and YouTube. Presents

new

corporate

slogan

Partner

for

Life

and

international web presence.

Hamburg – The medical technology provider Weinmann introduces its new presence on Facebook

and YouTube. At the same time the family-run business is kicking off its new global Internet Website

with dedicated sites for each branch office around the world.

Partner for Life

is being presented as

the official new corporate slogan for the umbrella brand Weinmann.

Today people around the world rely on the technology offered by Weinmann. The relationship between

Weinmann and its customers is based on close cooperation. Reliability and expertise are the heart of

Weinmann's commitment to its customers and its defined mission and leading values. The goal is to produce

high-quality solutions for market needs. Managing Director and Spokesman Marc Griefahn says, "Our daily

business and that of our partners is to provide help for life and survival.

Partner for Life

sums up our position.

We are convinced that only a long-term relationship to our customers can ensure growth and success – for

both sides of the relationship. Through this partner-like relationship and close communication, we create

technological solutions tailor-made for the market. With our slogan –

Partner for Life

– we want to make this

clear."

As part of this positioning, Weinmann has reoriented its communication channels too. Tobias Drewling,

Director of Corporate Communication at Weinmann, says, "We are very pleased about the steps we are

taking into a more communicative future and particularly happy that it's a one-hundred percent in-house

effort. It is our aim to make more extensive interaction easy while keeping it personal and specific. It supports

the networking idea promoted by our slogan

'Partner for Life'

.” Weinmann has structured its new internet

presence according to its clients’ needs: the independent branch offices now have their own informative

Websites for their individual portfolios. And so-called Web2.0 features, such as available on Facebook and

YouTube, will help Weinmann to keep open to the lines of communication with customers interested in

corporate events and product innovations. Along with the new communication channels and the positioning

statement, the Weinmann brand presents itself in a new outfit. The four-year-old Corporate Design has been

revised, with the umbrella brand Weinmann placed front and center.