Musique : aux États-Unis le streaming dépasse la vente de disque et le téléchargement

Musique : aux États-Unis le streaming dépasse la vente de disque et le téléchargement

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The U.S. recorded music industry continued its transition
to more digital and more diverse revenue streams in
2015.

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Publié le 23 mars 2016
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Langue English

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Neǁs aŶd Notes oŶ ϮϬϭ5 RIAA ShipŵeŶt aŶd ReǀeŶue Statistics Joshua P. FƌiedlaŶdeƌ SeŶioƌ ViĐe PƌesideŶt, StƌategiĐ Data AŶalLJsis, RIAA The U.S. ƌeĐoƌded ŵusiĐ iŶdustƌLJ ĐoŶtiŶued its tƌaŶsitioŶFigure Ϯto ŵoƌe digital aŶd ŵoƌe diǀeƌse ƌeǀeŶue stƌeaŵs iŶ US ReǀeŶues ϮϬϭϱ ϮϬϭϱ. Oǀeƌall ƌeǀeŶues iŶ ϮϬϭϱ ǁeƌe up Ϭ.ϵ% to $ϳ.ϬSouƌĐe: RIAA ďillioŶ at estiŵated ƌetail ǀalue. The ĐoŶtiŶued gƌoǁth SLJŶĐh of ƌeǀeŶues fƌoŵ stƌeaŵiŶg seƌǀiĐes offset deĐliŶes iŶ Ϯ.ϵ% sales of digital doǁŶloads aŶd phLJsiĐal pƌoduĐt. AŶd at ǁholesale ǀalue, the ŵaƌket ǁas up Ϭ.ϴ% to $ϰ.ϵϱ ďillioŶ PhLJsiĐal Digital – the fifth ĐoŶseĐutiǀe LJeaƌ that the ŵaƌket has gƌoǁŶ at Ϯϴ.ϴ% DoǁŶload ǁholesale ǀalue. ϯϰ.Ϭ% ϮϬϭϱ ǁas a ŵilestoŶe LJeaƌ foƌ stƌeaŵiŶg ŵusiĐ. Foƌ the fiƌst tiŵe, stƌeaŵiŶg ǁas the laƌgest ĐoŵpoŶeŶt of StƌeaŵiŶg iŶdustƌLJ ƌeǀeŶues, ĐoŵpƌisiŶg ϯϰ.ϯ% of the ŵaƌket, just ϯϰ.ϯ% slightlLJ higheƌ thaŶ digital doǁŶloads. Figure ϭ All paƌts of the stƌeaŵiŶg ŵusiĐ ŵaƌket gƌeǁ iŶ ϮϬϭϱ, PƌopoƌtioŶ of Total US MusiĐ  aŶd total stƌeaŵiŶg ƌeǀeŶues edžĐeeded $Ϯ ďillioŶ foƌ the ReǀeŶues Fƌoŵ StƌeaŵiŶg  fiƌst tiŵe eǀeƌ. CoŵďiŶiŶg all Đategoƌies of stƌeaŵiŶg  ŵusiĐ ;suďsĐƌiptioŶ, ad-suppoƌted oŶ-deŵaŶd, aŶd SouƌĐe: RIAA ϯϰ%  SouŶdEdžĐhaŶge distƌiďutioŶsͿ, ƌeǀeŶues gƌeǁ Ϯϵ% to  $Ϯ.ϰ ďillioŶ. Ϯϳ% Figure ϯϮϭ% US StƌeaŵiŶg MusiĐ ReǀeŶues SouƌĐe: RIAA ϭϱ% ϮϬϭϯ ϮϬϭϰ ϮϬϭϱ ϵ%$ϭ,Ϯϭϵ  ϳ%$ϴϬϬ $ϴϬϯ $ϳϳϯ ϮϬϭϬ ϮϬϭϭ ϮϬϭϮ ϮϬϭϯ ϮϬϭϰ ϮϬϭϱ $ϲϯϵ $ MillioŶs $ϱϵϬ The stƌeaŵiŶg ĐategoƌLJ iŶĐludes ƌeǀeŶues fƌoŵ$ϯϴϱ $Ϯϵϱ suďsĐƌiptioŶ seƌǀiĐes ;suĐh as paid ǀeƌsioŶs of SpotifLJ,$ϮϮϬ TIDAL, aŶd Apple MusiĐ,aŵoŶg otheƌsͿ, stƌeaŵiŶg ƌadio seƌǀiĐe ƌeǀeŶues that aƌe distƌiďuted ďLJ SouŶdEdžĐhaŶge ;like PaŶdoƌa, SiƌiusXM, aŶd otheƌ IŶteƌŶet ƌadioͿ, aŶd Paid SuďsĐƌiptioŶ SouŶdEdžĐhaŶge OŶ-DeŵaŶd Ad-otheƌ ŶoŶ-suďsĐƌiptioŶ oŶ-deŵaŶd stƌeaŵiŶg seƌǀiĐes DistƌiďutioŶs Suppoƌted ;suĐh as YouTuďe, Veǀo, aŶd ad-suppoƌted SpotifLJͿ.  Paid suďsĐƌiptioŶ seƌǀiĐes ǁeƌe the ďiggest – aŶd fastest  gƌoǁiŶg – poƌtioŶ of the stƌeaŵiŶg ŵaƌket. The lauŶĐh  of Ŷeǁ seƌǀiĐes like TIDAL aŶd Apple MusiĐ ŵade this  oŶe of the ŵost ǁatĐhed aŶd talked aďout spaĐes iŶ the  iŶdustƌLJ. IŶ ϮϬϭϱ, ƌeǀeŶues fƌoŵ paid suďsĐƌiptioŶs
gƌeǁ ϱϮ% to $ϭ.Ϯ ďillioŶ. At the saŵe tiŵe, the ŶuŵďeƌFigure ϱ of paid suďsĐƌiptioŶs gƌeǁ ϰϬ% to aŶ aǀeƌage of ϭϬ.ϴ US Digital MusiĐ ReǀeŶues ŵillioŶ foƌ the full LJeaƌ.SouƌĐe: RIAA $ϰ,ϳϴϵ $ϰ,ϱϭϬ $ϱϱ Figure ϰ$ϰ,ϯϳϬ $ϲϲ $ϵϴ Paid SuďsĐƌiptioŶs RiŶgtoŶes & $MillioŶs ;US, AŶŶual AǀeƌageͿ$ϭ,ϰϱϬ $ϭ,ϴϲϴ $Ϯ,ϰϬϳ RiŶgďaĐks SouƌĐe: RIAA ϭϬ.ϴ StƌeaŵiŶg PeƌŵaŶeŶt DoǁŶloads ϳ.ϳ $Ϯ,ϴϮϯ $Ϯ,ϱϳϱ $Ϯ,ϯϮϴ ϲ.Ϯ ϮϬϭϯ ϮϬϭϰ ϮϬϭϱ ϯ.ϰ Total ǀalue of shipŵeŶts iŶ phLJsiĐal foƌŵats ǁas $Ϯ.Ϭ ViŶLJl LPs ǁeƌeďillioŶ, doǁŶ ϭϬ% ǀeƌsus the pƌioƌ LJeaƌ. up ϯϮ% ďLJ ǀalue, aŶd at $ϰϭϲ ŵillioŶ ǁeƌe at theiƌ highest leǀel siŶĐe ϭϵϴϴ. SLJŶĐhƌoŶizatioŶ ƌoLJalties ǁeƌe ϮϬϭϮ ϮϬϭϯ ϮϬϭϰ ϮϬϭϱ $ϮϬϯ ŵillioŶ, up ϳ% ǀeƌsus the pƌioƌ LJeaƌ. SouŶdEdžĐhaŶge distƌiďutioŶs gƌeǁ ϰ% to $ϴϬϯ ŵillioŶ, aŶd oŶ-deŵaŶd ad-suppoƌted stƌeaŵiŶg gƌeǁ ϯϭ% LJ-o-LJ Oǀeƌall, the data foƌ ϮϬϭϱ shoǁs a ŵusiĐ iŶdustƌLJ that to $ϯϴϱ ŵillioŶ. ĐoŶtiŶues to adopt digital distƌiďutioŶ platfoƌŵs foƌ the  ŵajoƌitLJ of its ƌeǀeŶues. While oǀeƌall ƌeǀeŶue leǀels Digital aĐĐouŶted foƌ ϳϬ% of the oǀeƌall ŵaƌket ďLJ ǀalue, ǁeƌe oŶlLJ up slightlLJ, laƌge shifts ĐoŶtiŶued to oĐĐuƌ Đoŵpaƌed ǁith ϲϳ% iŶ ϮϬϭϰ ;Ŷote SLJŶĐhƌoŶizatioŶ uŶdeƌ the suƌfaĐe as stƌeaŵiŶg ĐoŶtiŶued to iŶĐƌease its edžĐluded fƌoŵ this figuƌeͿ. EǀeŶ though digital doǁŶload ŵaƌket shaƌe. IŶ ϮϬϭϱ, the iŶdustƌLJ had the ŵost ƌeǀeŶues ;iŶĐludiŶg digital tƌaĐks aŶd alďuŵsͿ deĐliŶed ďalaŶĐed ƌeǀeŶue ŵidž iŶ ƌeĐeŶt histoƌLJ, ǁith just aďout ϭϬ% to $Ϯ.ϯ ďillioŶ, the total ǀalue of digitallLJ distƌiďuted ϭ/ϯ of ƌeǀeŶues ĐoŵiŶg fƌoŵ eaĐh of the ŵajoƌ platfoƌŵ foƌŵats ǁas up ϲ% to $ϰ.ϴ ďillioŶ, Đoŵpaƌed to $ϰ.ϱ Đategoƌies: stƌeaŵiŶg, peƌŵaŶeŶt doǁŶloads, aŶd ďillioŶ iŶ ϮϬϭϰ.phLJsiĐal sales. Note – ϮϬϭϯ aŶd ϮϬϭϰ data has ďeeŶ updated. Foƌ Ŷeǁs ŵedia iŶƋuiƌies, please ĐoŶtaĐt: JoŶathaŶ LaŵLJ  Caƌa DuĐkǁoƌth WeiďliŶgeƌ  Liz KeŶŶedLJ  ϮϬϮ/ϳϳϱ-ϬϭϬϭ
-14.0% 0.9%
-11.9% -10.1%
124.5 $1,898.0
3.8% 40.2% 52.3% 30.6%
$802.6 10.8 $1,218.9 $385.1
$4,789.0
6.2%
$773.4 7.7 $800.1 $294.8
1,199.1 $1,407.8 117.6 $1,150.9 1.6 $2.6 6.8 $13.6 26.6 $66.3
1,021.0 $1,226.9 109.4 $1,090.7 2.2 $3.7 3.2 $6.4 21.9 $54.6
$202.9
7.0%
$189.7
%CHANGE 2014-2015 -14.9% -12.8% -7.0% -5.2% 38.4% 43.2% -52.8% -52.8% -17.7% -17.7%
Ringtones & Ringbacks
-13.9% -17.0% -59.5% -67.5% 28.3% 32.2% 4.1% 2.6% -20.4% -19.8% 169.7% 153.2% 39.8% 40.5% -10.8% -10.1%
CD Single
1,302.0 $7,015.9
122.9 $1,520.8 0.4 $1.2 16.9 $416.2 0.5 $6.1 3.3 $73.2 0.2 $5.4 0.0 $1.1 144.2 $2,024.0
7 % of Shipments 2014 2015 Physical 33% 30% Digital 67% 70% Retail Value is the value of shipments at recommended or estimated list price Formats with no retail value equivalent included at wholesale value Note: Historical data updated for 2013 and 2014 1 Includes singles and albums 2 Estimated payments in dollars to performers and copyright holders for digital radio services under statutory licenses 3 Streaming, tethered, and other paid subscription services not operating under statutory licenses  Subscription volume is annual average number of subscriptions 4 Ad-supported audio and music video services not operating under stat utory licenses 5 Includes fees and royalties from synchronization of sound recordings with other media 6 Units total includes both albums and singles, and does not include subscriptions or royalties 7 Synchronization Royalties excluded from calculation
TOTAL DIGITAL AND PHYSICAL
(Units Shipped) (Dollar Value)
United States Unit Shipments and Estimated Retail Dollar Value (In Millions, net after returns) Digital Permanent Download
Download Album
5 Synchronization Royalties
Digital Subscription & Streaming 2 SoundExchange Distributions
Permission to cite or copy these statistics is hereby granted, as long as proper attribution is given to the Recording Industry Association of America
1 Kiosk
2014
Download Single
4 On-Demand Streaming (Ad-Supported)
142.8 $1,832.6 1.0 $3.8 13.2 $314.9 0.5 $5.9 4.1 $91.2 0.1 $2.1 0.0 $0.8 161.7 $2,251.3
Music Video
CD
$4,509.5
3 Paid Subscription
DVD Audio
Music Video
Vinyl Single
6 Total Units Tota l Value
SACD
Physical (Units Shipped) (Dollar Value)
TOTAL DIGITAL VALUE ǁǁǁ.ǁhLJŵusiĐŵatteƌs.Đoŵ
Total Physical Units Foƌ a list of authoƌized seƌǀiĐes see Total Physica l Value Total Retail Units Total Reta il Value
141.3 $2,112.0
LP/EP
1,513.4 $6,950.5
2015